Blurbs
comparison of Adelaide Metrics and Human
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Adelaide Metrics and Human
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Adelaide Metrics
"Measures media quality with attention metrics"
Focused on
Ad Verification & Viewability and Performance & Attribution Analytics
.
Adelaide helps marketers assess media quality by using attention metrics like AU. It evaluates cross-channel media placements, predicting which are more likely to capture attention. Marketers can use this to reallocate spend towards better-performing ads, optimizing their campaigns based on a standardized 0–100 efficiency score.
Omnichannel metric
Adelaide claims that AU is an omnichannel metric proven to measure media quality more accurately than any existing metric.
Machine learning optimization
Adelaide claims that AU uses a machine learning model trained to outperform outcomes, reducing waste and getting better results.
Programmatic activation
Adelaide claims that AU is available everywhere – display, OLV, walled gardens, CTV, linear, and podcasts – with programmatic activation through DSPs.
Human
"Protects against bot attacks and fraud."
Focused on
Ad Fraud Prevention
.
HUMAN cuts through digital noise, protecting brands from unseen cyber threats with steadfast reliability. It shields ad platforms from click fraud and malvertising while ensuring secure user experiences. Using massive data analysis, HUMAN detects anomalies in milliseconds, guaranteeing more trustworthy digital interactions.
Proprietary Detection Engine
HUMAN claims that their proprietary detection engine utilizes 2,500+ signals per interaction to identify threats with high precision.
Massive Threat Intelligence
HUMAN claims to verify over 20 trillion digital interactions weekly across 3 billion devices, providing unrivaled threat telemetry.
Adaptive Machine Learning
HUMAN claims their 400+ algorithms and adaptive machine learning models enable high-fidelity decisioning to stop emerging threats.