Blurbs
comparison of DoubleVerify and Kount
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of DoubleVerify and Kount
Learn about how these Ad Verification and Ad Fraud vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
DoubleVerify
"Optimizes digital ad performance with analytics."
Focused on
Ad Verification & Viewability
.
DoubleVerify helps marketers ensure their online ads are seen by real people in suitable environments. It aims to combat digital ad fraud and improve viewability. The platform integrates performance analytics, advanced attribution, and AI-driven tools to guide better decision-making for brands and agencies navigating complex digital landscapes.
brand reputation safeguarding
DoubleVerify claims that it enhances brand safety by safeguarding brand reputation across devices and emerging channels.
advanced performance analytics
DoubleVerify claims that its performance measurement suite empowers brands to achieve real business outcomes through advanced analytics.
digital advertising security
DoubleVerify claims that its mission is to make digital advertising safer and more secure by providing transparency and trust.
Kount
"Fraud prevention, identity verification, and compliance management."
Focused on
eCommerce & Transactional Fraud Prevention
.
Kount helps marketers prevent fraudulent activities by utilizing machine learning and decades of global data. It creates personal profiles with buying habits and payment history for better identification and prevention. The platform automates processes like chargeback management and compliance tracking to mitigate risks at every step.
Comprehensive fraud prevention
Kount claims that its platform prevents fraud from the very first interaction by verifying identities and detecting threats throughout the customer journey.
Advanced machine learning
Kount claims that its advanced machine learning makes accurate decisions by leveraging decades of global data to protect businesses.
Frictionless customer experience
Kount claims that its technology ensures a seamless customer journey by stopping fraudsters while letting legitimate sales flow.