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Comparison MediaOcean vs. Viant Display & Programmatic Vendor Comparison

MediaOcean and Viant are Demand Side Platforms (DSP) vendors.

mediaocean.com
MediaOcean Seamless orchestration across channels, formats, and devices They focus on Platform-Owned Media Networks and Self-Service & Customizable.

viantinc.com
Viant Facilitates omnichannel ad campaigns without third-party cookies They have no reported specialities.

MediaOcean or Viant?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

MediaOcean

"Seamless orchestration across channels, formats, and devices"
Focused on Platform-Owned Media Networks and Self-Service & Customizable .
Mediaocean enhances ad effectiveness by integrating ad tech with media buying systems. It consolidates tools, simplifying campaign management and optimization. The platform offers AI-driven solutions to streamline operations across digital, social, and CTV. Marketers can access trusted partners directly from the platform, improving ad performance and campaign control.

Viant

"Facilitates omnichannel ad campaigns without third-party cookies"
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Viant uses a people-based DSP to help marketers execute omnichannel ad campaigns across platforms without relying on third-party cookies. Leverage first-party data and engage audiences across emerging channels like CTV and digital out-of-home. Measure everything from a single platform to inform future decisions and refine strategies.

Key Features & Benefits

Technology Driven by People
Viant claims that their digital advertising technology is powered by people, combining cutting-edge technology with human expertise for optimal results.
Pioneering People-Based Advertising
Viant claims to be a pioneer in people-based advertising, providing solutions to move beyond third-party cookies and walled gardens.
Omnichannel Marketing Solutions
Viant claims to offer advanced omnichannel marketing solutions, enabling advertisers to reach target audiences across various channels, including CTV, digital audio, digital out-of-home, and in-game advertising.
Compare all Demand Side Platforms (DSP) Vendors Head-to-Head