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Comparison BeesWax vs. Viant Demand Side Platforms (DSP) Vendor Comparison

BeesWax and Viant are Demand Side Platforms (DSP) vendors.

beeswax.com
BeesWax Automated media buying for premium video markets. They focus on Self-Service & Customizable.

viantinc.com
Viant Facilitates omnichannel ad campaigns without third-party cookies They have no reported specialities.

BeesWax or Viant?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

BeesWax

"Automated media buying for premium video markets."
Focused on Self-Service & Customizable .
Beeswax automates media buying for premium video ads, integrating seamlessly with programmatic platforms. Their platform empowers advertisers with a Bidder-as-a-Service that allows for custom optimizations and flexible integrations via APIs. This lets them adapt fast in the chaotic ad space, staying agile and effective.

Viant

"Facilitates omnichannel ad campaigns without third-party cookies"
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Viant uses a people-based DSP to help marketers execute omnichannel ad campaigns across platforms without relying on third-party cookies. Leverage first-party data and engage audiences across emerging channels like CTV and digital out-of-home. Measure everything from a single platform to inform future decisions and refine strategies.

Key Features & Benefits

Technology Driven by People
Viant claims that their digital advertising technology is powered by people, combining cutting-edge technology with human expertise for optimal results.
Pioneering People-Based Advertising
Viant claims to be a pioneer in people-based advertising, providing solutions to move beyond third-party cookies and walled gardens.
Omnichannel Marketing Solutions
Viant claims to offer advanced omnichannel marketing solutions, enabling advertisers to reach target audiences across various channels, including CTV, digital audio, digital out-of-home, and in-game advertising.
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