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Comparison AdRoll vs. Viant Display & Programmatic Vendor Comparison

AdRoll and Viant are Demand Side Platforms (DSP) vendors.

adroll.com
AdRoll Run full-funnel ad campaigns optimizing marketing goals. They focus on Retargeting and Self-Service & Customizable.

viantinc.com
Viant Facilitates omnichannel ad campaigns without third-party cookies They have no reported specialities.

AdRoll or Viant?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

AdRoll

"Run full-funnel ad campaigns optimizing marketing goals."
Focused on Retargeting and Self-Service & Customizable .
AdRoll simplifies campaign management with a single platform that ties together display, video, social, and more. It helps marketers re-engage visitors and discover new prospects using retargeting and data-driven audience segmentation. It's about delivering consistent messaging across channels while analyzing performance and adjusting as needed.

Key Features & Benefits

Trusted by many
AdRoll claims that over 140,000 companies have trusted AdRoll to drive performance they can count on.
High ROI results
AdRoll claims that they helped a client achieve a 12,280% ROI.
Automation capabilities
AdRoll claims that their one-of-a-kind automation builder can seamlessly coordinate automated campaigns across display, social, and email.

Viant

"Facilitates omnichannel ad campaigns without third-party cookies"
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Viant uses a people-based DSP to help marketers execute omnichannel ad campaigns across platforms without relying on third-party cookies. Leverage first-party data and engage audiences across emerging channels like CTV and digital out-of-home. Measure everything from a single platform to inform future decisions and refine strategies.

Key Features & Benefits

Technology Driven by People
Viant claims that their digital advertising technology is powered by people, combining cutting-edge technology with human expertise for optimal results.
Pioneering People-Based Advertising
Viant claims to be a pioneer in people-based advertising, providing solutions to move beyond third-party cookies and walled gardens.
Omnichannel Marketing Solutions
Viant claims to offer advanced omnichannel marketing solutions, enabling advertisers to reach target audiences across various channels, including CTV, digital audio, digital out-of-home, and in-game advertising.
Compare all Demand Side Platforms (DSP) Vendors Head-to-Head