Blurbs
comparison of OpenX and DeepIntent
Learn about how these Demand Side Platforms (DSP) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of OpenX and DeepIntent
Learn about how these Demand Side Platforms (DSP) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
OpenX
"Facilitates efficient ad transactions via programmatic platform."
.
OpenX helps marketers streamline ad transactions by ensuring fair interactions between buyers and sellers. It’s designed to manage audience targeting across various channels like CTV while emphasizing transparency and environmental responsibility. Its platform supports vast data integration, enabling scalable audience reach and program execution in a more democratic and open manner.
Innovative ad targeting
OpenX claims that its omnichannel targeting capabilities extend across all channels, including CTV, and are fully interoperable with any data set and identity type, ensuring clients reach their audiences at scale today and in the future.
Independent & transparent
OpenX claims that as an independent technology company, it has been cultivating a fair and transparent value exchange between sellers and buyers since 2008, ensuring the success of its clients and the open web.
Sustainable & responsible
OpenX claims that as the first Net-Zero verified adtech company and the first SSP to launch Impact PMPs powered by Givsly, its approach to responsible media helps clients and partners reduce their environmental impact and support social initiatives while driving tangible business results.
DeepIntent
"Tailors healthcare ads across multiple channels instantly."
Focused on
Venue-Based Digital Networks
.
DeepIntent is built to streamline omnichannel healthcare advertising. It uses real-world health data for superior campaign planning, activation, and measurement, targeting both patients and healthcare professionals. The platform optimizes in real-time to enhance ad reach and quality, delivering precise insights tied directly to clinical outcomes.
Superior data integration
DeepIntent claims that their platform utilizes comprehensive real-world health data from IQVIA and Komodo Health for smarter campaign planning and forecasting.
Integrated HCP and patient campaigns
DeepIntent claims that their platform allows for coordinated outreach to both healthcare professionals (HCPs) and patient audiences with valuable insights into the combined impact.
Real-time optimization capabilities
DeepIntent claims that their platform offers superior campaign optimization across all channels in real-time to drive better performance and reach, including script lift and audience quality.