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Comparison Criteo vs. illumin Retail Media Vendor Comparison

Criteo and illumin are Demand Side Platforms (DSP) vendors.

criteo.com
Criteo Connect commerce and media for retail success. They focus on Retail Media Tech & Ad Optimization, Retail & Commerce and AI-Powered Bidding & Optimi...

illumin.com
illumin Empowers marketers with a unified advertising platform They have no reported specialities.

Criteo or illumin?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Criteo

"Connect commerce and media for retail success."
Focused on Retail Media Tech & Ad Optimization, Retail & Commerce and AI-Powered Bidding & Optimization .
Criteo helps marketers navigate today’s digital landscape by leveraging commerce data and AI to drive customer acquisition, retention, and revenue. Through tools like predictive bidding and personalized recommendations, it connects advertisers, retailers, and media owners, ensuring impactful, results-driven campaigns across the open internet.

Key Features & Benefits

AI-powered personalization
Criteo claims that their AI-powered technology delivers hyper-personalized ads and product recommendations to drive better results.
Largest commerce dataset
Criteo claims that they have access to the world's largest open commerce dataset, allowing them to better understand and reach shoppers.
Commerce media expertise
Criteo claims to be the leading commerce media platform, connecting brands with retailers and premium publishers on the open internet.

illumin

"Empowers marketers with a unified advertising platform"
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Illumin simplifies advertising by unifying different channels into a single platform. It gives marketers a panoramic view and control over campaigns. Using real-time insights, it connects the consumer journey from start to finish, improving targeting and engagement. Simple planning tools make crafting adaptive campaigns straightforward.

Key Features & Benefits

Simplified campaign management
illumin claims that its platform allows marketers to plan, activate, and measure campaigns in one place effortlessly.
Advanced AI capabilities
illumin claims that its AI provides effective consumer insights and optimizes marketing strategies for higher conversion rates.
Seamless integration features
illumin claims that it connects media strategies directly to real-time outcomes, empowering data-driven advertising decisions.
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