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Comparison Criteo vs. AdRoll Retail Media Vendor Comparison

Criteo and AdRoll are Demand Side Platforms (DSP) and Display & Programmatic vendors.

criteo.com
Criteo Connect commerce and media for retail success. They focus on Retail Media Tech & Ad Optimization, Retail & Commerce and AI-Powered Bidding & Optimi...

adroll.com
AdRoll Run full-funnel ad campaigns optimizing marketing goals. They focus on Retargeting and Self-Service & Customizable.

Criteo or AdRoll?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Criteo

"Connect commerce and media for retail success."
Focused on Retail Media Tech & Ad Optimization, Retail & Commerce and AI-Powered Bidding & Optimization .
Criteo helps marketers navigate today’s digital landscape by leveraging commerce data and AI to drive customer acquisition, retention, and revenue. Through tools like predictive bidding and personalized recommendations, it connects advertisers, retailers, and media owners, ensuring impactful, results-driven campaigns across the open internet.

Key Features & Benefits

AI-powered personalization
Criteo claims that their AI-powered technology delivers hyper-personalized ads and product recommendations to drive better results.
Largest commerce dataset
Criteo claims that they have access to the world's largest open commerce dataset, allowing them to better understand and reach shoppers.
Commerce media expertise
Criteo claims to be the leading commerce media platform, connecting brands with retailers and premium publishers on the open internet.

AdRoll

"Run full-funnel ad campaigns optimizing marketing goals."
Focused on Retargeting and Self-Service & Customizable .
AdRoll simplifies campaign management with a single platform that ties together display, video, social, and more. It helps marketers re-engage visitors and discover new prospects using retargeting and data-driven audience segmentation. It's about delivering consistent messaging across channels while analyzing performance and adjusting as needed.

Key Features & Benefits

Trusted by many
AdRoll claims that over 140,000 companies have trusted AdRoll to drive performance they can count on.
High ROI results
AdRoll claims that they helped a client achieve a 12,280% ROI.
Automation capabilities
AdRoll claims that their one-of-a-kind automation builder can seamlessly coordinate automated campaigns across display, social, and email.
Compare all Demand Side Platforms (DSP) Vendors Head-to-Head