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Comparison Criteo vs. Adlook Retail Media Vendor Comparison

Criteo and Adlook are Demand Side Platforms (DSP) vendors.

criteo.com
Criteo Connect commerce and media for retail success. They focus on Retail Media Tech & Ad Optimization, Retail & Commerce, AI-Powered Bidding & Optimizat...

adlook.com
Adlook Connect brands with audiences through impactful ads. They focus on Omnichannel.

Criteo or Adlook?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Criteo

"Connect commerce and media for retail success."
Focused on Retail Media Tech & Ad Optimization, Retail & Commerce, AI-Powered Bidding & Optimization and Retargeting .
Criteo helps marketers navigate today’s digital landscape by leveraging commerce data and AI to drive customer acquisition, retention, and revenue. Through tools like predictive bidding and personalized recommendations, it connects advertisers, retailers, and media owners, ensuring impactful, results-driven campaigns across the open internet.

Key Features & Benefits

AI-driven advertising advantage
Criteo claims that its AI-powered technology delivers unparalleled performance by learning from shoppers for 18 years.
Extensive commerce data connectivity
Criteo claims that its platform connects with over 17,000 brands and agencies, maximizing demand with commerce data.
Real-time ad personalization
Criteo claims that Dynamic Creative Optimization+ provides true real-time ad personalization for effective targeting.

Adlook

"Connect brands with audiences through impactful ads."
Focused on Omnichannel .
Adlook uses advanced digital ads to link brands and consumers in the privacy-focused digital age. They employ deep learning to craft ads that meet specific goals without the traditional cookie reliance. By focusing on brand safety, customizable ad formats, and deep insights, Adlook provides marketers with a toolkit to succeed in an evolving landscape.

Key Features & Benefits

Up to 47% higher completion
Adlook claims that their video ads have up to 47% higher video completion rates compared to competitors.
100% cookieless targeting solution
Adlook claims that their targeting approach is 100% cookieless, allowing brands to reach audiences without reliance on cookies.
Advanced Deep Learning Utilization
Adlook claims that their Deep Learning models outperform traditional machine learning by 50%, elevating ad effectiveness.
Compare all Demand Side Platforms (DSP) Vendors Head-to-Head