"Connect brands with audiences through impactful ads."
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Updated 3 Days Ago
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2 Verified Clients
Adlook uses advanced digital ads to link brands and consumers in the privacy-focused digital age. They employ deep learning to craft ads that meet specific goals without the traditional cookie reliance. By focusing on brand safety, customizable ad formats, and deep insights, Adlook provides marketers with a toolkit to succeed in an evolving landscape.
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Adlook's Website Claims...
A summary of the claims made on Adlook's website as noticed by our bot, Vinny.
Up to 47% higher completion
Adlook claims that their video ads have up to 47% higher video completion rates compared to competitors.
100% cookieless targeting solution
Adlook claims that their targeting approach is 100% cookieless, allowing brands to reach audiences without reliance on cookies.
Advanced Deep Learning Utilization
Adlook claims that their Deep Learning models outperform traditional machine learning by 50%, elevating ad effectiveness.
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Adlook
to Peers
Omnichannel
Adlook's Core Focus
All
Demand Side Platforms (DSP) Vendors
BlurbSTAR Case Study
Adlook & IBSA Italy
Adlook elevated IBSA's campaign with precision and engagement.
86.4%
Video Completion Rate
88.9%
Viewability against market benchmark
1.
Situation
Reaching Diverse Audiences Effectively
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Diverse audience targets: Sport, Fitness, Travel.
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Campaign launch for IBSA's FlectorGO.
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Challenge: Scale and precision in ad delivery.
IBSA Italy, part of the Swiss multinational pharmaceutical group, aimed to launch its FlectorGO product campaign. The goal was to reach a wide and diverse audience, including Sports Fans, Fitness Lovers, Travellers, and Party Makers, with a focus on effective message delivery. Operating in an ID-agnostic and fragmented digital landscape, IBSA faced the challenge of balancing large-scale audience reach with precision and strict brand safety standards.
2.
Task
Drive Awareness and Engage Deeply
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Maximize full video views.
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Enhance message retention and clarity.
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Maintain high privacy and attention standards.
IBSA Italy's task was to increase brand awareness and ensure that their campaign message reached and resonated with their target audiences. This meant focusing on maximizing full video views to deliver their product message effectively. They needed to maintain high privacy and attention standards while reaching the right users at the right times to enhance message retention and ensure clear communication and trust around their brand.
3.
Action
AI-Driven, Precision Targeting Campaign
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Used CPCV model to guarantee views.
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Defined segments: Sport, Fitness, Travel.
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Real-time optimization and premium environments.
Adlook implemented a campaign leveraging a CPCV (Cost per Completed View) model, ensuring guaranteed completed video views. AI-powered targeting defined lifestyle segments closely aligned with moments of discomfort: Sport Fans, Fitness Lovers, Travellers, and Party Makers. The platform optimized ad delivery in real time to secure placements most likely to achieve video completions. By prioritizing premium publisher environments, Adlook ensured impressions reached the right audience, driving attention and message retention.
4.
Result
Exceeding Engagement Expectations
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86.4% Video Completion Rate.
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88.9% viewability vs. 84% benchmark.
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+8.5% brand recall lift.
The campaign achieved outstanding results, exceeding all expectations with a remarkable 86.4% Video Completion Rate (VCR) and 88.9% viewability, well above the market benchmark of 84%. The campaign's effectiveness was further highlighted by an 8.5% relative lift in brand recall. The targeted precision and the use of premium media environments proved successful in enhancing brand awareness and engagement. IBSA's goal of enhanced audience retention was met, providing a benchmark for future campaigns.
Keywords
ADLOOK
IBSA ITALY
VIDEO COMPLETION RATE
BRANDING
AI TARGETING
CPCV MODEL
PREMIUM MEDIA ENVIRONMENTS
BRAND AWARENESS
SPORTS FANS
FITNESS LOVERS
DIGITAL MARKETING
PHARMA ADVERTISING
Demand Side Platforms (DSP) Q & A
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