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Comparison illumin vs. Adlook Demand Side Platforms (DSP) Vendor Comparison

illumin and Adlook are Demand Side Platforms (DSP) vendors.

illumin.com
illumin Empowers marketers with a unified advertising platform They have no reported specialities.

adlook.com
Adlook Connect brands with audiences through impactful ads. They focus on Omnichannel.

illumin or Adlook?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

illumin

"Empowers marketers with a unified advertising platform"
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Illumin simplifies advertising by unifying different channels into a single platform. It gives marketers a panoramic view and control over campaigns. Using real-time insights, it connects the consumer journey from start to finish, improving targeting and engagement. Simple planning tools make crafting adaptive campaigns straightforward.

Key Features & Benefits

Simplified campaign management
illumin claims that its platform allows marketers to plan, activate, and measure campaigns in one place effortlessly.
Advanced AI capabilities
illumin claims that its AI provides effective consumer insights and optimizes marketing strategies for higher conversion rates.
Seamless integration features
illumin claims that it connects media strategies directly to real-time outcomes, empowering data-driven advertising decisions.

Adlook

"Connect brands with audiences through impactful ads."
Focused on Omnichannel .
Adlook uses advanced digital ads to link brands and consumers in the privacy-focused digital age. They employ deep learning to craft ads that meet specific goals without the traditional cookie reliance. By focusing on brand safety, customizable ad formats, and deep insights, Adlook provides marketers with a toolkit to succeed in an evolving landscape.

Key Features & Benefits

Up to 47% higher completion
Adlook claims that their video ads have up to 47% higher video completion rates compared to competitors.
100% cookieless targeting solution
Adlook claims that their targeting approach is 100% cookieless, allowing brands to reach audiences without reliance on cookies.
Advanced Deep Learning Utilization
Adlook claims that their Deep Learning models outperform traditional machine learning by 50%, elevating ad effectiveness.
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