Blurbs
comparison of OpenX and LoopMe
Learn about how these Demand Side Platforms (DSP) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of OpenX and LoopMe
Learn about how these Demand Side Platforms (DSP) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
OpenX
"Facilitates efficient ad transactions via programmatic platform."
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OpenX helps marketers streamline ad transactions by ensuring fair interactions between buyers and sellers. It’s designed to manage audience targeting across various channels like CTV while emphasizing transparency and environmental responsibility. Its platform supports vast data integration, enabling scalable audience reach and program execution in a more democratic and open manner.
Innovative ad targeting
OpenX claims that its omnichannel targeting capabilities extend across all channels, including CTV, and are fully interoperable with any data set and identity type, ensuring clients reach their audiences at scale today and in the future.
Independent & transparent
OpenX claims that as an independent technology company, it has been cultivating a fair and transparent value exchange between sellers and buyers since 2008, ensuring the success of its clients and the open web.
Sustainable & responsible
OpenX claims that as the first Net-Zero verified adtech company and the first SSP to launch Impact PMPs powered by Givsly, its approach to responsible media helps clients and partners reduce their environmental impact and support social initiatives while driving tangible business results.
LoopMe
"Optimizing brand advertising with real-time consumer insights."
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LoopMe provides marketers with tools to understand consumer sentiment and create targeted audiences. They use AI to measure and optimize performance of ad campaigns in real time, ensuring higher returns. Their focus on both consumer insights and campaign outcomes helps brands adapt quickly in the fast-paced digital advertising world.