Blurbs
comparison of OpenX and TV Scientific
Learn about how these Demand Side Platforms (DSP) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of OpenX and TV Scientific
Learn about how these Demand Side Platforms (DSP) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
OpenX
"Facilitates efficient ad transactions via programmatic platform."
.
OpenX helps marketers streamline ad transactions by ensuring fair interactions between buyers and sellers. It’s designed to manage audience targeting across various channels like CTV while emphasizing transparency and environmental responsibility. Its platform supports vast data integration, enabling scalable audience reach and program execution in a more democratic and open manner.
Innovative ad targeting
OpenX claims that its omnichannel targeting capabilities extend across all channels, including CTV, and are fully interoperable with any data set and identity type, ensuring clients reach their audiences at scale today and in the future.
Independent & transparent
OpenX claims that as an independent technology company, it has been cultivating a fair and transparent value exchange between sellers and buyers since 2008, ensuring the success of its clients and the open web.
Sustainable & responsible
OpenX claims that as the first Net-Zero verified adtech company and the first SSP to launch Impact PMPs powered by Givsly, its approach to responsible media helps clients and partners reduce their environmental impact and support social initiatives while driving tangible business results.
TV Scientific
"Connects and optimizes sales-driven TV advertising campaigns."
Focused on
CTV Measurement and CTV Measurement
.
tvScientific enables marketers to run TV ads with precision targeting, similar to digital ads. It combines advanced analytics, detailed measurement, and real-time optimization for television campaigns. By leveraging Connected TV, marketers can focus on sales outcomes rather than just awareness, bridging the gap between digital and traditional media.
Innovative ad targeting
tvScientific claims that its platform offers advanced targeting capabilities, allowing advertisers to reach the right audience segments on connected TV.
Comprehensive measurement tools
tvScientific claims that its platform provides robust measurement and attribution solutions, enabling advertisers to track the effectiveness of their campaigns.
Seamless creative integration
tvScientific claims that its platform streamlines the process of creating and delivering engaging video ads optimized for connected TV environments.