Blurbs Logo

Learn about how these Demand Side Platforms (DSP) vendors stack up against each other by checking out our blurbs, claims, and case studies.

basis.com
Full Blurb
Basis
"Automates digital advertising processes for efficiency gains."
.
Basis Technologies streamlines digital ad campaigns by uniting teams and automating workflows. It connects disparate systems, simplifies billing, and integrates various ad channels into a single platform. Users see increased productivity, reduced manual steps, and faster media operations, all essential for today's complex advertising landscape.
Who are your typical customers?
Medium businesses
Large businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
How do you collect and monitor consumers and their data?
Cookies
Pixels
IP Address
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Provide data
How do you provide customer service?
Dedicated account manager
Live chat
Email support
How do brands measure the success of a campaign using your platform?
Performance
Customer Engagement
Brand Awareness
What integrations do you offer?
CDPs
Digital Advertising
Measurement
What is your pricing model?
Performance-based pricing
Increased Productivity
Basis Technologies claims that its platform increases workforce productivity by 30% by reducing time, steps, and errors.
End-to-End Automation
Basis Technologies claims that its platform automates the entire digital advertising process from planning to measurement.
Centralized Collaboration
Basis Technologies claims that its centralized system enhances collaboration by connecting teams, vendors, and documents.
openx.com
Full Blurb
OpenX
"Facilitates efficient ad transactions via programmatic platform."
.
OpenX helps marketers streamline ad transactions by ensuring fair interactions between buyers and sellers. It’s designed to manage audience targeting across various channels like CTV while emphasizing transparency and environmental responsibility. Its platform supports vast data integration, enabling scalable audience reach and program execution in a more democratic and open manner.
Innovative ad targeting
OpenX claims that its omnichannel targeting capabilities extend across all channels, including CTV, and are fully interoperable with any data set and identity type, ensuring clients reach their audiences at scale today and in the future.
Independent & transparent
OpenX claims that as an independent technology company, it has been cultivating a fair and transparent value exchange between sellers and buyers since 2008, ensuring the success of its clients and the open web.
Sustainable & responsible
OpenX claims that as the first Net-Zero verified adtech company and the first SSP to launch Impact PMPs powered by Givsly, its approach to responsible media helps clients and partners reduce their environmental impact and support social initiatives while driving tangible business results.