Blurbs
comparison of Viant and Smartyads
Learn about how these Demand Side Platforms (DSP) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Viant and Smartyads
Learn about how these Demand Side Platforms (DSP) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Viant
"Facilitates omnichannel ad campaigns without third-party cookies"
.
Viant uses a people-based DSP to help marketers execute omnichannel ad campaigns across platforms without relying on third-party cookies. Leverage first-party data and engage audiences across emerging channels like CTV and digital out-of-home. Measure everything from a single platform to inform future decisions and refine strategies.
Technology Driven by People
Viant claims that their digital advertising technology is powered by people, combining cutting-edge technology with human expertise for optimal results.
Pioneering People-Based Advertising
Viant claims to be a pioneer in people-based advertising, providing solutions to move beyond third-party cookies and walled gardens.
Omnichannel Marketing Solutions
Viant claims to offer advanced omnichannel marketing solutions, enabling advertisers to reach target audiences across various channels, including CTV, digital audio, digital out-of-home, and in-game advertising.
Smartyads
"Manage and optimize programmatic ad campaigns effortlessly"
.
SmartyAds lets marketers control programmatic ad spending through precision targeting and comprehensive DSP and SSP tools. It simplifies campaign management across multiple formats, ensuring brand-safe and effective monetization. The platform's versatility helps brands reach desired audiences efficiently, improving return on ad spend without the usual hassles.
Industry-leading programmatic infrastructure
SmartyAds claims that their full-stack programmatic infrastructure optimizes advertising and monetization for businesses.
Advanced demand-side solutions
SmartyAds claims that their Demand Side Platform drives KPI-focused, omnichannel buying for effective user engagement.
Superior monetization platforms
SmartyAds claims that their Supply Side Platform maximizes publisher yield with integrated monetization solutions.