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Learn about how these Demand Side Platforms (DSP) vendors stack up against each other by checking out our blurbs, claims, and case studies.

thetradedesk.com
Full Blurb
The Trade Desk
"Independent DSP for data-driven marketers' ad campaigns"
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The Trade Desk helps marketers streamline their ad campaigns across multiple channels. Their platform focuses on data-driven strategies to effectively target audiences. It facilitates omnichannel advertising, providing insights on how to best reach and engage consumers. The emphasis is on programmatic buying, allowing marketers to optimize results and expand ROI.
Data-driven media buying
The Trade Desk claims that their platform is built from day one for data-driven media buying, not media selling, enabling better campaign performance.
Open internet access
The Trade Desk claims that their self-serve, transparent software helps advertisers use the best available data to reach audiences on the open internet.
AI-led decision-making
The Trade Desk claims that their demand-side platform combines AI-led decision-making with access to industry-leading marketplaces for audience data and premium inventory.
getadlib.com
Full Blurb
AdLib
"AI-optimized ads across multiple digital channels"
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AdLib lets marketers run effective ad campaigns without the usual hassle. Instead of needing an agency or complex learning curve, users can create robust campaigns in minutes. The AI-driven platform adjusts campaigns on the fly, ensuring maximum reach and engagement across TV, mobile, audio, and more.
AI-optimized ad campaigns
AdLib claims that its AI-optimized ads automatically enhance campaigns across various channels, eliminating manual adjustments.
global consumer reach
AdLib claims that its platform reaches 95% of the world’s consumers across 250 countries and territories daily.
user-friendly platform
AdLib claims that its self-service platform allows easy campaign creation, accessible even to beginners in programmatic advertising.