Blurbs
comparison of Viant and AdLib
Learn about how these Demand Side Platforms (DSP) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Viant and AdLib
Learn about how these Demand Side Platforms (DSP) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Viant
"Facilitates omnichannel ad campaigns without third-party cookies"
.
Viant uses a people-based DSP to help marketers execute omnichannel ad campaigns across platforms without relying on third-party cookies. Leverage first-party data and engage audiences across emerging channels like CTV and digital out-of-home. Measure everything from a single platform to inform future decisions and refine strategies.
Technology Driven by People
Viant claims that their digital advertising technology is powered by people, combining cutting-edge technology with human expertise for optimal results.
Pioneering People-Based Advertising
Viant claims to be a pioneer in people-based advertising, providing solutions to move beyond third-party cookies and walled gardens.
Omnichannel Marketing Solutions
Viant claims to offer advanced omnichannel marketing solutions, enabling advertisers to reach target audiences across various channels, including CTV, digital audio, digital out-of-home, and in-game advertising.
AdLib
"AI-optimized ads across multiple digital channels"
.
AdLib lets marketers run effective ad campaigns without the usual hassle. Instead of needing an agency or complex learning curve, users can create robust campaigns in minutes. The AI-driven platform adjusts campaigns on the fly, ensuring maximum reach and engagement across TV, mobile, audio, and more.
AI-optimized ad campaigns
AdLib claims that its AI-optimized ads automatically enhance campaigns across various channels, eliminating manual adjustments.
global consumer reach
AdLib claims that its platform reaches 95% of the world’s consumers across 250 countries and territories daily.
user-friendly platform
AdLib claims that its self-service platform allows easy campaign creation, accessible even to beginners in programmatic advertising.