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Comparison MediaOcean vs. OpenX Display & Programmatic Vendor Comparison

MediaOcean and OpenX are Demand Side Platforms (DSP) vendors.

mediaocean.com
MediaOcean Seamless orchestration across channels, formats, and devices They focus on Platform-Owned Media Networks and Self-Service & Customizable.

openx.com
OpenX Facilitates efficient ad transactions via programmatic platform. They have no reported specialities.

MediaOcean or OpenX?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

MediaOcean

"Seamless orchestration across channels, formats, and devices"
Focused on Platform-Owned Media Networks and Self-Service & Customizable .
Mediaocean enhances ad effectiveness by integrating ad tech with media buying systems. It consolidates tools, simplifying campaign management and optimization. The platform offers AI-driven solutions to streamline operations across digital, social, and CTV. Marketers can access trusted partners directly from the platform, improving ad performance and campaign control.

OpenX

"Facilitates efficient ad transactions via programmatic platform."
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OpenX helps marketers streamline ad transactions by ensuring fair interactions between buyers and sellers. It’s designed to manage audience targeting across various channels like CTV while emphasizing transparency and environmental responsibility. Its platform supports vast data integration, enabling scalable audience reach and program execution in a more democratic and open manner.

Key Features & Benefits

Innovative ad targeting
OpenX claims that its omnichannel targeting capabilities extend across all channels, including CTV, and are fully interoperable with any data set and identity type, ensuring clients reach their audiences at scale today and in the future.
Independent & transparent
OpenX claims that as an independent technology company, it has been cultivating a fair and transparent value exchange between sellers and buyers since 2008, ensuring the success of its clients and the open web.
Sustainable & responsible
OpenX claims that as the first Net-Zero verified adtech company and the first SSP to launch Impact PMPs powered by Givsly, its approach to responsible media helps clients and partners reduce their environmental impact and support social initiatives while driving tangible business results.
Compare all Demand Side Platforms (DSP) Vendors Head-to-Head