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Comparison AdRoll vs. The Trade Desk Display & Programmatic Vendor Comparison

AdRoll and The Trade Desk are Demand Side Platforms (DSP) vendors.

adroll.com
AdRoll Run full-funnel ad campaigns optimizing marketing goals. They focus on Retargeting and Self-Service & Customizable.

thetradedesk.com
The Trade Desk Independent DSP for data-driven marketers' ad campaigns They have no reported specialities.

AdRoll or The Trade Desk?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

AdRoll

"Run full-funnel ad campaigns optimizing marketing goals."
Focused on Retargeting and Self-Service & Customizable .
AdRoll simplifies campaign management with a single platform that ties together display, video, social, and more. It helps marketers re-engage visitors and discover new prospects using retargeting and data-driven audience segmentation. It's about delivering consistent messaging across channels while analyzing performance and adjusting as needed.

Key Features & Benefits

Trusted by many
AdRoll claims that over 140,000 companies have trusted AdRoll to drive performance they can count on.
High ROI results
AdRoll claims that they helped a client achieve a 12,280% ROI.
Automation capabilities
AdRoll claims that their one-of-a-kind automation builder can seamlessly coordinate automated campaigns across display, social, and email.

The Trade Desk

"Independent DSP for data-driven marketers' ad campaigns"
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The Trade Desk helps marketers streamline their ad campaigns across multiple channels. Their platform focuses on data-driven strategies to effectively target audiences. It facilitates omnichannel advertising, providing insights on how to best reach and engage consumers. The emphasis is on programmatic buying, allowing marketers to optimize results and expand ROI.

Key Features & Benefits

Data-driven media buying
The Trade Desk claims that their platform is built from day one for data-driven media buying, not media selling, enabling better campaign performance.
Open internet access
The Trade Desk claims that their self-serve, transparent software helps advertisers use the best available data to reach audiences on the open internet.
AI-led decision-making
The Trade Desk claims that their demand-side platform combines AI-led decision-making with access to industry-leading marketplaces for audience data and premium inventory.
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