Blurbs
comparison of Viant and ilumin
Learn about how these Demand Side Platforms (DSP) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Viant and ilumin
Learn about how these Demand Side Platforms (DSP) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Viant
"Facilitates omnichannel ad campaigns without third-party cookies"
.
Viant uses a people-based DSP to help marketers execute omnichannel ad campaigns across platforms without relying on third-party cookies. Leverage first-party data and engage audiences across emerging channels like CTV and digital out-of-home. Measure everything from a single platform to inform future decisions and refine strategies.
Technology Driven by People
Viant claims that their digital advertising technology is powered by people, combining cutting-edge technology with human expertise for optimal results.
Pioneering People-Based Advertising
Viant claims to be a pioneer in people-based advertising, providing solutions to move beyond third-party cookies and walled gardens.
Omnichannel Marketing Solutions
Viant claims to offer advanced omnichannel marketing solutions, enabling advertisers to reach target audiences across various channels, including CTV, digital audio, digital out-of-home, and in-game advertising.
ilumin
"Empowers marketers with a unified advertising platform"
.
Illumin simplifies advertising by unifying different channels into a single platform. It gives marketers a panoramic view and control over campaigns. Using real-time insights, it connects the consumer journey from start to finish, improving targeting and engagement. Simple planning tools make crafting adaptive campaigns straightforward.
Simplified campaign management
illumin claims that its platform allows marketers to plan, activate, and measure campaigns in one place effortlessly.
Advanced AI capabilities
illumin claims that its AI provides effective consumer insights and optimizes marketing strategies for higher conversion rates.
Seamless integration features
illumin claims that it connects media strategies directly to real-time outcomes, empowering data-driven advertising decisions.