Blurbs
comparison of OpenX and AdLib
Learn about how these Demand Side Platforms (DSP) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of OpenX and AdLib
Learn about how these Demand Side Platforms (DSP) vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
OpenX
"Facilitates efficient ad transactions via programmatic platform."
.
OpenX helps marketers streamline ad transactions by ensuring fair interactions between buyers and sellers. It’s designed to manage audience targeting across various channels like CTV while emphasizing transparency and environmental responsibility. Its platform supports vast data integration, enabling scalable audience reach and program execution in a more democratic and open manner.
Innovative ad targeting
OpenX claims that its omnichannel targeting capabilities extend across all channels, including CTV, and are fully interoperable with any data set and identity type, ensuring clients reach their audiences at scale today and in the future.
Independent & transparent
OpenX claims that as an independent technology company, it has been cultivating a fair and transparent value exchange between sellers and buyers since 2008, ensuring the success of its clients and the open web.
Sustainable & responsible
OpenX claims that as the first Net-Zero verified adtech company and the first SSP to launch Impact PMPs powered by Givsly, its approach to responsible media helps clients and partners reduce their environmental impact and support social initiatives while driving tangible business results.
AdLib
"AI-optimized ads across multiple digital channels"
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AdLib lets marketers run effective ad campaigns without the usual hassle. Instead of needing an agency or complex learning curve, users can create robust campaigns in minutes. The AI-driven platform adjusts campaigns on the fly, ensuring maximum reach and engagement across TV, mobile, audio, and more.
AI-optimized ad campaigns
AdLib claims that its AI-optimized ads automatically enhance campaigns across various channels, eliminating manual adjustments.
global consumer reach
AdLib claims that its platform reaches 95% of the world’s consumers across 250 countries and territories daily.
user-friendly platform
AdLib claims that its self-service platform allows easy campaign creation, accessible even to beginners in programmatic advertising.