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Comparison Vox Media vs. EDO Audio Advertising & Measurement Vendor Comparison

Vox Media and EDO are Audio Advertising & Measurement vendors.

voxmedia.com
Vox Media Creates and distributes engaging multimedia content globally. They focus on Podcast & Streaming Networks.

edo.com
EDO Measures TV ad effectiveness and audience engagement. They have no reported specialities.

Vox Media or EDO?
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Vox Media

"Creates and distributes engaging multimedia content globally."
Focused on Podcast & Streaming Networks .
Vox Media operates a diverse portfolio of editorial brands engaging audiences through digital, podcasts, TV, and print. They produce compelling stories that catalyze action, tapping into multiple platforms to shape cultural conversations. With a blend of premium content and targeted advertising solutions, marketers reach engaged audiences effectively.

Key Features & Benefits

top 10 podcast network
Vox Media claims that its Podcast Network ranks in the top 10 with diverse programming covering tech, sports, news, pop culture, and more.
Emmy-winning production studio
Vox Media claims that its Emmy award-winning Vox Media Studios produces impactful series and films for today's streaming platforms.
extensive audience reach
Vox Media claims that its Concert advertising network reaches 248MM monthly uniques, making it a leading publisher-led ad marketplace.

EDO

"Measures TV ad effectiveness and audience engagement."
.
EDO predicts and measures TV ad impact across streaming and linear platforms. It captures real-time behavioral data to show when viewers shift from passive to active engagement. This helps advertisers optimize campaigns effectively. EDO's data integrates seamlessly with major ad planning tools, enhancing bid strategies and audience targeting.

Key Features & Benefits

predictive metrics enhancement
EDO claims that its predictive metrics enhance bidding on major platforms, offering deep insights and interoperable, pixel-based measurement.
convergent TV optimization
EDO claims that its data integrates with major platforms like Nielsen to optimize Convergent TV planning and unlocks more value for media buyers.
real-time competitive insights
EDO claims that its syndicated data provides real-time competitive insights, outperforming typical delayed data to understand competitor performance.
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