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Comparison iHeart vs. Podscribe Audio Advertising & Measurement Vendor Comparison

iHeart and Podscribe are Audio Advertising & Measurement vendors.

iheartmedia.com
iHeart Dominates U.S. audio with extensive reach They focus on Podcast & Streaming Networks.

podscribe.com
Podscribe Attribution analytics for podcast ad campaigns They focus on Podcast & Streaming Networks and Audio Measurement.

iHeart or Podscribe?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

iHeart

"Dominates U.S. audio with extensive reach"
Focused on Podcast & Streaming Networks .
iHeartMedia connects marketers to consumers across radio, digital, podcasts, and events. Their enormous reach and diverse platforms help businesses engage targeted audiences effectively. With advanced analytics, they provide valuable insights for ad success. Their vast network ensures consistent messaging, enhancing brand visibility. A comprehensive partner for driving awareness in an audio-centric world.

Key Features & Benefits

Massive Reach
iHeartMedia claims that it reaches 9 out of 10 Americans every month, making it the audio company with the greatest reach in the United States.
Data and Analytics
iHeartMedia claims that it leads the audio industry in analytics and attribution technology, leveraging data from its massive consumer base.
Live Events
iHeartMedia claims to bring together the biggest names in alternative rock for its annual 'iHeartRadio ALTer EGO Presented by Capital One' live event.

Podscribe

"Attribution analytics for podcast ad campaigns"
Focused on Podcast & Streaming Networks and Audio Measurement .
Podscribe offers straightforward analytics for audio ads, helping marketers understand campaign performance in a complex landscape. Providing data on what's driving results, advertisers can capture the consumer journey through customized models and real-time insights. It's all about getting clarity from every channel to refine strategies effectively.

Key Features & Benefits

Superior Pixel Attribution
The company claims that they offer adjustable lookback windows, customizable attribution models, and real-time conversion data, leading to accurate ad-exposed conversions.
Error-Free Verification System
The company claims that they can catch 18% of podcast ads that have errors via automated, real-time airchecks, ensuring maximum ROI.
Time-Saving Automation
The company claims that their automated reporting system unlocks 10 weekly hours, centralizes real-time reporting, and simplifies campaign management.
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