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Comparison Frequency vs. Paramount Podcasts Audio Advertising & Measurement Vendor Comparison

Frequency and Paramount Podcasts are Audio Advertising & Measurement vendors.

frequency.media
Frequency Streamlined ad management for creators and brands. They focus on Podcast & Streaming Networks, Buying Platforms / Exchanges, Production and Dynamic Cre...

paramount.com
Paramount Podcasts Provides diverse multimedia entertainment and streaming services They focus on Podcast & Streaming Networks.

Frequency or Paramount Podcasts?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Frequency

"Streamlined ad management for creators and brands."
Focused on Podcast & Streaming Networks, Buying Platforms / Exchanges, Production and Dynamic Creative and Workflow & Production .
Frequency simplifies ad operations by integrating workflows, boosting efficiency, and empowering collaboration between creators and brands. It’s a toolkit for running premium audio and video ads efficiently, ensuring seamless production, distribution, and performance tracking, especially suited for the modern marketer challenged by complex campaigns.
10 Operational Details
Who are your typical customers?
Medium businesses
Large businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
Travel & Hospitality
Media & Entertainment
How do you collect and monitor consumers and their data?
Pixels
IP Address
Third Party Data
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
Weeks
What does a client need to install to start using your service?
N/A
How do you provide customer service?
Dedicated account manager
Live chat
Email support
How do brands measure the success of a campaign using your platform?
Performance
Brand Awareness
Operational Efficiency
What integrations do you offer?
Measurement
Custom APIs & Webhooks
What is your pricing model?
Pay-per-use

Key Features & Benefits

Workflow efficiency
Frequency claims that they improve ad operations efficiency for partners by automating workflows, saving time, and minimizing human error.
Dynamic creativity
Frequency claims that they offer world-first dynamic creative opportunities, enabling more personal and engaging ad campaigns.
Faster response
Frequency claims that they speed up proposal responses by 48 hours, enhancing productivity and reducing timelines.

Paramount Podcasts

"Provides diverse multimedia entertainment and streaming services"
Focused on Podcast & Streaming Networks .
Paramount delivers a range of entertainment experiences across their platforms. They mix live sports, streaming video, and on-demand shows. Marketers get access to a plethora of content that speaks to varied audience segments. This integrated approach helps cut through the digital noise and captures consumer attention effectively.

Key Features & Benefits

Premium content catalog
Paramount claims that it offers an unparalleled collection of premium content from renowned brands like CBS, Showtime, and Paramount Pictures, providing exceptional entertainment experiences for viewers.
Industry-leading diversity initiatives
Paramount claims that it champions diversity, equity, and inclusion across its operations, empowering underrepresented communities and fostering an environment of respect and opportunity.
Innovative streaming platforms
Paramount claims that its streaming platforms, such as Paramount+ and Pluto TV, offer cutting-edge technology and user experiences, providing seamless access to a vast array of content.
Compare all Audio Advertising & Measurement Vendors Head-to-Head