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Comparison Frequency vs. Magellan Audio Advertising & Measurement Vendor Comparison

Frequency and Magellan are Audio Advertising & Measurement vendors.

frequency.media
Frequency Streamlined ad management for creators and brands. They focus on Podcast & Streaming Networks, Buying Platforms / Exchanges, Production and Dynamic Cre...

magellan.ai
Magellan Automates podcast ad tracking with detailed analytics They focus on Analytics & Performance Measurement and Audio Measurement.

Frequency or Magellan?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Frequency

"Streamlined ad management for creators and brands."
Focused on Podcast & Streaming Networks, Buying Platforms / Exchanges, Production and Dynamic Creative and Workflow & Production .
Frequency simplifies ad operations by integrating workflows, boosting efficiency, and empowering collaboration between creators and brands. It’s a toolkit for running premium audio and video ads efficiently, ensuring seamless production, distribution, and performance tracking, especially suited for the modern marketer challenged by complex campaigns.
10 Operational Details
Who are your typical customers?
Medium businesses
Large businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
Travel & Hospitality
Media & Entertainment
How do you collect and monitor consumers and their data?
Pixels
IP Address
Third Party Data
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
Weeks
What does a client need to install to start using your service?
N/A
How do you provide customer service?
Dedicated account manager
Live chat
Email support
How do brands measure the success of a campaign using your platform?
Performance
Brand Awareness
Operational Efficiency
What integrations do you offer?
Measurement
Custom APIs & Webhooks
What is your pricing model?
Pay-per-use

Key Features & Benefits

Workflow efficiency
Frequency claims that they improve ad operations efficiency for partners by automating workflows, saving time, and minimizing human error.
Dynamic creativity
Frequency claims that they offer world-first dynamic creative opportunities, enabling more personal and engaging ad campaigns.
Faster response
Frequency claims that they speed up proposal responses by 48 hours, enhancing productivity and reducing timelines.

Magellan

"Automates podcast ad tracking with detailed analytics"
Focused on Analytics & Performance Measurement and Audio Measurement .
Magellan AI streamlines podcast advertising, offering precise measurement and analytics. It helps marketers track ad placements with pixel-based methods and pod-to-pod attribution. By providing competitive insights and verifying ad placements, it ensures campaigns reach target audiences effectively. The platform also supports regional markets, adapting to diverse advertising needs.

Key Features & Benefits

Unparalleled advertiser monitoring
Magellan AI claims that their platform monitors 40,000 advertisers across 50,000 shows, enabling superior podcast scaling and outcome tracking.
Comprehensive ad verification system
Magellan AI claims that they capture and analyze every ad placement to ensure ad safety and position with automated airchecks.
Advanced audience attribution
Magellan AI claims that their pixel-based tracking captures events and activities across various channels for effective conversions.
Compare all Audio Advertising & Measurement Vendors Head-to-Head