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Comparison Frequency vs. Spotify Audio Advertising & Measurement Vendor Comparison

Frequency and Spotify are Audio Advertising & Measurement vendors.

frequency.media
Frequency Streamlined ad management for creators and brands. They focus on Podcast & Streaming Networks, Buying Platforms / Exchanges, Production and Dynamic Cre...

spotify.com
Spotify Streaming vast music library across all devices. They focus on Podcast & Streaming Networks.

Frequency or Spotify?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Frequency

"Streamlined ad management for creators and brands."
Focused on Podcast & Streaming Networks, Buying Platforms / Exchanges, Production and Dynamic Creative and Workflow & Production .
Frequency simplifies ad operations by integrating workflows, boosting efficiency, and empowering collaboration between creators and brands. It’s a toolkit for running premium audio and video ads efficiently, ensuring seamless production, distribution, and performance tracking, especially suited for the modern marketer challenged by complex campaigns.
10 Operational Details
Who are your typical customers?
Medium businesses
Large businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
Travel & Hospitality
Media & Entertainment
How do you collect and monitor consumers and their data?
Pixels
IP Address
Third Party Data
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
Weeks
What does a client need to install to start using your service?
N/A
How do you provide customer service?
Dedicated account manager
Live chat
Email support
How do brands measure the success of a campaign using your platform?
Performance
Brand Awareness
Operational Efficiency
What integrations do you offer?
Measurement
Custom APIs & Webhooks
What is your pricing model?
Pay-per-use

Key Features & Benefits

Workflow efficiency
Frequency claims that they improve ad operations efficiency for partners by automating workflows, saving time, and minimizing human error.
Dynamic creativity
Frequency claims that they offer world-first dynamic creative opportunities, enabling more personal and engaging ad campaigns.
Faster response
Frequency claims that they speed up proposal responses by 48 hours, enhancing productivity and reducing timelines.

Spotify

"Streaming vast music library across all devices."
Focused on Podcast & Streaming Networks .
Spotify lets marketers engage users by embedding playlists or audio ads directly into campaigns. This helps maintain brand presence where users already spend their time. The music gets people hooked, while marketers get prime digital real estate with integrated listen or skip feedback driving better engagement data.

Key Features & Benefits

Unrivaled Music Library
Spotify claims that its music library is the most extensive, offering an unparalleled selection of artists and genres.
Innovative Podcast Platform
Spotify claims that its podcast platform is the most innovative, providing a seamless listening experience and a vast collection of podcasts.
Personalized Recommendations
Spotify claims that its personalized recommendation system delivers tailored music and podcast suggestions based on users' listening habits.
Compare all Audio Advertising & Measurement Vendors Head-to-Head