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Comparison AdsWizz vs. Magellan Audio Advertising & Measurement Vendor Comparison

AdsWizz and Magellan are Audio Advertising & Measurement vendors.

adswizz.com
AdsWizz Digital audio monetization and personalization technology suite They focus on Buying Platforms / Exchanges.

magellan.ai
Magellan Automates podcast ad tracking with detailed analytics They focus on Analytics & Performance Measurement and Audio Measurement.

AdsWizz or Magellan?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

adswizz.com
Full Blurb

AdsWizz

"Digital audio monetization and personalization technology suite"
Focused on Buying Platforms / Exchanges .
AdsWizz offers a full tech stack that lets marketers insert dynamic ads, manage campaigns, and optimize revenue streams across digital audio platforms. It bridges the gap between publishers and advertisers, providing a marketplace for real-time ad transactions and a podcast CMS for targeted ad experiences.
magellan.ai
Full Blurb

Magellan

"Automates podcast ad tracking with detailed analytics"
Focused on Analytics & Performance Measurement and Audio Measurement .
Magellan AI streamlines podcast advertising, offering precise measurement and analytics. It helps marketers track ad placements with pixel-based methods and pod-to-pod attribution. By providing competitive insights and verifying ad placements, it ensures campaigns reach target audiences effectively. The platform also supports regional markets, adapting to diverse advertising needs.

Key Features & Benefits

Unparalleled advertiser monitoring
Magellan AI claims that their platform monitors 40,000 advertisers across 50,000 shows, enabling superior podcast scaling and outcome tracking.
Comprehensive ad verification system
Magellan AI claims that they capture and analyze every ad placement to ensure ad safety and position with automated airchecks.
Advanced audience attribution
Magellan AI claims that their pixel-based tracking captures events and activities across various channels for effective conversions.
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