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Comparison Frequency vs. iHeart Audio Advertising & Measurement Vendor Comparison

Frequency and iHeart are Audio Advertising & Measurement vendors.

frequency.media
Frequency Streamlined ad management for creators and brands. They focus on Podcast & Streaming Networks, Buying Platforms / Exchanges, Production and Dynamic Cre...

iheartmedia.com
iHeart Dominates U.S. audio with extensive reach They focus on Podcast & Streaming Networks.

Frequency or iHeart?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Frequency

"Streamlined ad management for creators and brands."
Focused on Podcast & Streaming Networks, Buying Platforms / Exchanges, Production and Dynamic Creative and Workflow & Production .
Frequency simplifies ad operations by integrating workflows, boosting efficiency, and empowering collaboration between creators and brands. It’s a toolkit for running premium audio and video ads efficiently, ensuring seamless production, distribution, and performance tracking, especially suited for the modern marketer challenged by complex campaigns.
10 Operational Details
Who are your typical customers?
Medium businesses
Large businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
Travel & Hospitality
Media & Entertainment
How do you collect and monitor consumers and their data?
Pixels
IP Address
Third Party Data
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
Weeks
What does a client need to install to start using your service?
N/A
How do you provide customer service?
Dedicated account manager
Live chat
Email support
How do brands measure the success of a campaign using your platform?
Performance
Brand Awareness
Operational Efficiency
What integrations do you offer?
Measurement
Custom APIs & Webhooks
What is your pricing model?
Pay-per-use

Key Features & Benefits

Workflow efficiency
Frequency claims that they improve ad operations efficiency for partners by automating workflows, saving time, and minimizing human error.
Dynamic creativity
Frequency claims that they offer world-first dynamic creative opportunities, enabling more personal and engaging ad campaigns.
Faster response
Frequency claims that they speed up proposal responses by 48 hours, enhancing productivity and reducing timelines.

iHeart

"Dominates U.S. audio with extensive reach"
Focused on Podcast & Streaming Networks .
iHeartMedia connects marketers to consumers across radio, digital, podcasts, and events. Their enormous reach and diverse platforms help businesses engage targeted audiences effectively. With advanced analytics, they provide valuable insights for ad success. Their vast network ensures consistent messaging, enhancing brand visibility. A comprehensive partner for driving awareness in an audio-centric world.

Key Features & Benefits

Massive Reach
iHeartMedia claims that it reaches 9 out of 10 Americans every month, making it the audio company with the greatest reach in the United States.
Data and Analytics
iHeartMedia claims that it leads the audio industry in analytics and attribution technology, leveraging data from its massive consumer base.
Live Events
iHeartMedia claims to bring together the biggest names in alternative rock for its annual 'iHeartRadio ALTer EGO Presented by Capital One' live event.
Compare all Audio Advertising & Measurement Vendors Head-to-Head