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Comparison SiriusXM vs. Veritonic Audio Advertising & Measurement Vendor Comparison

SiriusXM and Veritonic are Audio Advertising & Measurement vendors.

siriusxmmedia.com
SiriusXM Connect audiences using audio across multiple platforms. They focus on Podcast & Streaming Networks.

veritonic.com
Veritonic Analyzes and measures audio ad performance effectively. They focus on Analytics & Performance Measurement and Audio Measurement.

SiriusXM or Veritonic?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

SiriusXM

"Connect audiences using audio across multiple platforms."
Focused on Podcast & Streaming Networks .
SiriusXM Media lets marketers reach diverse audiences through music, podcasts, and live events, spanning all major streaming outlets like Pandora and SoundCloud. They offer tailored solutions from concept to execution, making strong audience connections via their massive listener base and exclusive content partnerships. It’s about matching brand stories with audience passions.

Key Features & Benefits

Largest addressable audience
SiriusXM Media claims that they have the largest addressable audience in audio with over 150 million monthly listeners across SiriusXM, streaming, and podcasts.
Exclusive content partnerships
SiriusXM Media claims to offer exclusive content through partnerships with MLB, NBA, NFL, NHL, PGA, NASCAR, Howard Stern, and more.
Innovative audio solutions
SiriusXM Media claims to provide innovative audio solutions by offering tailored advertising across SiriusXM, streaming music platforms, and a vast podcast network.

Veritonic

"Analyzes and measures audio ad performance effectively."
Focused on Analytics & Performance Measurement and Audio Measurement .
Veritonic helps marketers optimize audio ads using data-driven insights. It offers tools to test, measure, and analyze audio asset effectiveness. Marketers can assess competitor audio, generate audience-specific insights, and track campaign success. Its Veritonic Audio Score provides a standardized metric for gauging audio ad impact.

Key Features & Benefits

Comprehensive Audience Insights
Veritonic claims that their Audience Insights solution provides precise, scalable podcast demographic data, aiding informed decisions.
Unified Audio Metric
Veritonic claims that their Audio Score is the benchmark for evaluating audio effectiveness with unmatched precision.
Full-Funnel Measurement
Veritonic claims that their platform measures audio ad impact with state-of-the-art brand lift and attribution solutions.
Compare all Audio Advertising & Measurement Vendors Head-to-Head