Blurbs
comparison of Spotify and SiriusXM
Learn about how these Audio Advertising & Measurement vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Spotify and SiriusXM
Learn about how these Audio Advertising & Measurement vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Spotify
"Streaming vast music library across all devices."
Focused on
Podcast & Streaming Networks
.
Spotify lets marketers engage users by embedding playlists or audio ads directly into campaigns. This helps maintain brand presence where users already spend their time. The music gets people hooked, while marketers get prime digital real estate with integrated listen or skip feedback driving better engagement data.
Unrivaled Music Library
Spotify claims that its music library is the most extensive, offering an unparalleled selection of artists and genres.
Innovative Podcast Platform
Spotify claims that its podcast platform is the most innovative, providing a seamless listening experience and a vast collection of podcasts.
Personalized Recommendations
Spotify claims that its personalized recommendation system delivers tailored music and podcast suggestions based on users' listening habits.
SiriusXM
"Connect audiences using audio across multiple platforms."
Focused on
Podcast & Streaming Networks
.
SiriusXM Media lets marketers reach diverse audiences through music, podcasts, and live events, spanning all major streaming outlets like Pandora and SoundCloud. They offer tailored solutions from concept to execution, making strong audience connections via their massive listener base and exclusive content partnerships. It’s about matching brand stories with audience passions.
Largest addressable audience
SiriusXM Media claims that they have the largest addressable audience in audio with over 150 million monthly listeners across SiriusXM, streaming, and podcasts.
Exclusive content partnerships
SiriusXM Media claims to offer exclusive content through partnerships with MLB, NBA, NFL, NHL, PGA, NASCAR, Howard Stern, and more.
Innovative audio solutions
SiriusXM Media claims to provide innovative audio solutions by offering tailored advertising across SiriusXM, streaming music platforms, and a vast podcast network.