Blurbs
comparison of SiriusXM and Paramount Podcasts
Learn about how these Audio Advertising & Measurement vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of SiriusXM and Paramount Podcasts
Learn about how these Audio Advertising & Measurement vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
SiriusXM
"Connect audiences using audio across multiple platforms."
Focused on
Podcast & Streaming Networks
.
SiriusXM Media lets marketers reach diverse audiences through music, podcasts, and live events, spanning all major streaming outlets like Pandora and SoundCloud. They offer tailored solutions from concept to execution, making strong audience connections via their massive listener base and exclusive content partnerships. It’s about matching brand stories with audience passions.
Largest addressable audience
SiriusXM Media claims that they have the largest addressable audience in audio with over 150 million monthly listeners across SiriusXM, streaming, and podcasts.
Exclusive content partnerships
SiriusXM Media claims to offer exclusive content through partnerships with MLB, NBA, NFL, NHL, PGA, NASCAR, Howard Stern, and more.
Innovative audio solutions
SiriusXM Media claims to provide innovative audio solutions by offering tailored advertising across SiriusXM, streaming music platforms, and a vast podcast network.
Paramount Podcasts
"Provides diverse multimedia entertainment and streaming services"
Focused on
Podcast & Streaming Networks
.
Paramount delivers a range of entertainment experiences across their platforms. They mix live sports, streaming video, and on-demand shows. Marketers get access to a plethora of content that speaks to varied audience segments. This integrated approach helps cut through the digital noise and captures consumer attention effectively.
Premium content catalog
Paramount claims that it offers an unparalleled collection of premium content from renowned brands like CBS, Showtime, and Paramount Pictures, providing exceptional entertainment experiences for viewers.
Industry-leading diversity initiatives
Paramount claims that it champions diversity, equity, and inclusion across its operations, empowering underrepresented communities and fostering an environment of respect and opportunity.
Innovative streaming platforms
Paramount claims that its streaming platforms, such as Paramount+ and Pluto TV, offer cutting-edge technology and user experiences, providing seamless access to a vast array of content.