Blurbs
comparison of Dax and Magellan
Learn about how these Audio Advertising & Measurement vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Dax and Magellan
Learn about how these Audio Advertising & Measurement vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Dax
"Connects brands with audiences via digital ads."
Focused on
Media Networks
.
DAX connects brands with audiences through digital audio and outdoor advertising formats. It leverages smart targeting to effectively reach people where they are, whether at home or on the move. By partnering with TfL and other data sources, it fine-tunes campaign deliveries and offers audience insights.
Magellan
"Automates podcast ad tracking with detailed analytics"
Focused on
Analytics & Performance Measurement and Audio Measurement
.
Magellan AI streamlines podcast advertising, offering precise measurement and analytics. It helps marketers track ad placements with pixel-based methods and pod-to-pod attribution. By providing competitive insights and verifying ad placements, it ensures campaigns reach target audiences effectively. The platform also supports regional markets, adapting to diverse advertising needs.
Unparalleled advertiser monitoring
Magellan AI claims that their platform monitors 40,000 advertisers across 50,000 shows, enabling superior podcast scaling and outcome tracking.
Comprehensive ad verification system
Magellan AI claims that they capture and analyze every ad placement to ensure ad safety and position with automated airchecks.
Advanced audience attribution
Magellan AI claims that their pixel-based tracking captures events and activities across various channels for effective conversions.