Frequency
"Streamlined ad management for creators and brands."
🔥
Updated 3 Days Ago
👨👩👧👦
3 Advocates
💰
2 Verified Clients
Nutshell
Frequency simplifies ad operations by integrating workflows, boosting efficiency, and empowering collaboration between creators and brands. It’s a toolkit for running premium audio and video ads efficiently, ensuring seamless production, distribution, and performance tracking, especially suited for the modern marketer challenged by complex campaigns.
In Detail
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Frequency Pricing and Product Detail
Pricing Intel
Frequency likely employs a flexible pricing model that includes tiers to accommodate various sizes from small creators to large enterprises. They emphasize scalability and may offer options like monthly or annual subscriptions to tailor fit different business needs.
Product Summary
Frequency unrolls solutions aiding creator networks, publishers, and advertisers. For marketers, these include ad management, streamlining ad operations, and boosting engagement using host-read ads across creator networks.
Frequency's Community Statement
What makes us remarkable?
"Frequency makes it easy for brands to access premium, native creator placements at scale. Unlike others, we don’t represent our own inventory — making us non-exclusive and agnostic in how we facilitate media dollars. We unify fragmented buying into one streamlined platform, blending the intimacy of creator-led media with the efficiency of automation, plus creative workflow tools and brand-safe distribution across trusted networks."
Statement By:
Pete
Jimison
– CEO
Frequency's Website Claims...
A summary of the claims made on Frequency's website as noticed by our bot, Vinny.
Workflow efficiency
Frequency claims that they improve ad operations efficiency for partners by automating workflows, saving time, and minimizing human error.
Dynamic creativity
Frequency claims that they offer world-first dynamic creative opportunities, enabling more personal and engaging ad campaigns.
Faster response
Frequency claims that they speed up proposal responses by 48 hours, enhancing productivity and reducing timelines.
Case Studies
500+ hyper-local Subway audio ads boost orders
45%
Increase in engagement
22,000+
Restaurants supported
Situation
Subway's Need for Personalized Ads
→
22,000+ US locations needing customized ads
→
Objective: Increase engagement and order rates
→
Campaign requirements: Personalization by market, promo, and weather
Subway, a leading fast-food franchise with over 22,000 locations across the US, aimed to enhance customer engagement and boost orders through personalized audio ads. To achieve this, Subway needed to develop an audio campaign that could cater to diverse local markets, daily promotions, and weather conditions.
Task
Deploying Hyper-Localized Campaigns
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Develop an adaptive audio campaign
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Implement over 500 personalized ad variations
→
Create ads tailored to daily offers and weather
The task was to execute an extensive personalized audio campaign capable of dynamically adapting to Subway’s daily promotions and local weather conditions. The campaign needed to deliver over 500 creative variations tailored to each market to create a targeted and effective advertising strategy.
Action
Executing with Frequency's Platform
→
Leveraged Frequency’s dynamic ad platform
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Custom ads for daily sandwich specials
→
Utilized weather triggers for delivery prompts
Frequency's platform was chosen to power the campaign due to its capability to dynamically generate and deploy over 500 hyper-localized audio ad variations. This included activating daily sandwich promotions tailored to each restaurant's offer of the day, and using weather triggers to prompt delivery orders on rainy days. The ads were customized at the market level to enhance local engagement.
Result
Enhanced Customer Engagement
→
500+ creative variations delivered
→
70+ markets with hyper-localized messages
→
Increased delivery orders on rainy days
The campaign successfully deployed over 500 creative variations across 70+ markets, supporting 22,000+ Subway locations. This led to an increase in audience engagement and higher order rates, particularly during rainy days when weather-triggered ads prompted more delivery orders through the Subway app.
Keywords
SUBWAY
PERSONALIZED AUDIO ADS
FREQUENCY PLATFORM
MARKET CUSTOMIZATION
DYNAMIC AD CAMPAIGNS
WEATHER-TRIGGERED ADS
DAILY PROMOTIONS
ENGAGEMENT INCREASE
DELIVERY ORDERS
HYPER-LOCAL CREATIVE VARIATIONS
10 Operational Details
Who are your typical customers?
Medium businesses
Large businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
Travel & Hospitality
Media & Entertainment
How do you collect and monitor consumers and their data?
Pixels
IP Address
Third Party Data
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
Weeks
What does a client need to install to start using your service?
N/A
How do you provide customer service?
Dedicated account manager
Live chat
Email support
How do brands measure the success of a campaign using your platform?
Performance
Brand Awareness
Operational Efficiency
What integrations do you offer?
Measurement
Custom APIs & Webhooks
What is your pricing model?!
Pay-per-use
Audio Advertising & Measurement Q & A
Answers provided by Frequency
staff
and
vetted by Blurbs.
Hey Frequency...
Do you offer premium inventory?
"Yes, we curate premium, brand-safe podcast and digital audio inventory. Our network includes top tier creators across the best creator networks covering the top shows to the mid-tail."
Hey Frequency...
Do you provide geo-targeting?
"Yes, we support granular geo-targeting from DMA down to zip-code level and points of interest, enabling hyper-local relevance."
Hey Frequency...
Do you offer dynamic creative, custom triggers, etc?
"We offer dynamic creative capabilities with many 1st party and 3rd party data signals along with the opportunity for custom data triggers."
Hey Frequency...
How frequently do you preovide reporting?
"We currently provide weekly reporting and will have a dashboard for near real-time reporting in Q1 2026."
Hey Frequency...
Do you offer controls and tools for real-time adjustments?
"Yes, we offer pacing controls and real-time flight adjustments to address under-delivery or shifts in performance."
Hey Frequency...
What levels of service do you provide?
"Advertisers can choose a fully self-serve experience for building and running audio campaigns. For podcasting specifically, we provide a managed-service team for strategy, creative, and optimization support."
Hey Frequency...
Does the platform integrate with any measurement tools?
"We integrate with leading measurement partners for brand lift, attribution, incrementality, and Marketing Mix Modeling (MMM), ensuring advertisers can track impact holistically."
Hey Frequency...
How does the platform discover best-performing supply paths?
"Our platform highlights the most efficient supply paths by surfacing transparency on publisher, show content, and creative performance. Advertisers can easily consolidate spend into top-performing inventory paths."
Hey Frequency...
What buying methods does the platform offer (CPM, CPV, CPA)?
"We currently support buying with a CPM model."
Hey Frequency...
Is your platform transparent with media data and inventory?
"We believe in an open-book approach. Buyers get full visibility into media data, publishers, and delivery reporting."
Hey Frequency...
What creative formats do you support (static, video, HTML5)?
"We support the full range of creative formats for podcasting and streaming audio: brand-supplied audio/video (pre-roll, mid-roll), dynamic creative, and host-read / announcer-read spots."
Hey Frequency...
How do you support omnichannel creative distribution?
"We are built for running creative collaboratively with creator talent across audio and video content."
Hey Frequency...
How do you handle privacy compliance and first-party data?
"We are fully GDPR, CCPA, and IAB TCF compliant. Creative assets are secured in an enterprise-grade environment, and first-party data can be integrated securely to power personalization without compromising privacy."
Hey Frequency...
Can you generate multiple creative variations for A/B testing?
"We support generation of multiple creative variations for A/B and multivariate testing."
Hey Frequency...
How does your platform support brand consistency/collaboration?
"Our platform centralizes creative assets, brand guidelines, and approval workflows. Teams and partners can collaborate in real time, ensuring consistency across all campaigns while reducing versioning errors."
Hey Frequency...
Do you provide performance analytics and creative insights?
"Yes, we provide creative insights and can connect with 3rd party attribution data providers to showcase performance analytics."
Hey Frequency...
What automation features do you offer for ad production/scaling?
"We streamline creative production with automation: bulk asset resizing, copy variations, templated host-read scripts, dynamic audio tag insertion, and one-click scaling of campaigns across multiple channels."
Hey Frequency...
How do you integrate with existing ad stack (Meta, Google, TikTok)?
"We work seamlessly with the major publishers in podcasting via integrations with the Ad Servers and DSPs using VAST tags. Creative assets flow directly from our CMP into these ecosystems, ensuring consistency and control over the creative."
Hey Frequency...
Can your CMP dynamically personalize ads based on audience data?
"Our Creative Management Platform (CMP) dynamically personalizes ads using audience data, contextual signals, and real-time triggers such as geo, weather, and time of day. This ensures each impression can deliver the most relevant creative to the audience."
Hey Frequency...
Does your platform offer AI-driven creative generation?
"We partner with AI-driven creative engines that can export creative directly into our platform."
Compare
Frequency
to Peers
Podcast & Streaming Networks
Frequency's Core Focus
Buying Platforms / Exchanges
Production and Dynamic Creative
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