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Comparison Libsyn vs. EDO Audio Advertising & Measurement Vendor Comparison

Libsyn and EDO are Audio Advertising & Measurement vendors.

www.libsyn.com
Libsyn They focus on Podcast & Streaming Networks and Buying Platforms / Exchanges.

edo.com
EDO Measures TV ad effectiveness and audience engagement. They have no reported specialities.

Libsyn or EDO?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Libsyn

Focused on Podcast & Streaming Networks and Buying Platforms / Exchanges .
Who are your typical customers?
Medium businesses
Large businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
How do you collect and monitor consumers and their data?
Pixels
IP Address
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Install technology
How do you provide customer service?
Dedicated account manager
Live chat
Email support
How do brands measure the success of a campaign using your platform?
Performance
Customer Engagement
Revenue Growth
What integrations do you offer?
Measurement
What is your pricing model?
Custom contract pricing

EDO

"Measures TV ad effectiveness and audience engagement."
.
EDO predicts and measures TV ad impact across streaming and linear platforms. It captures real-time behavioral data to show when viewers shift from passive to active engagement. This helps advertisers optimize campaigns effectively. EDO's data integrates seamlessly with major ad planning tools, enhancing bid strategies and audience targeting.

Key Features & Benefits

predictive metrics enhancement
EDO claims that its predictive metrics enhance bidding on major platforms, offering deep insights and interoperable, pixel-based measurement.
convergent TV optimization
EDO claims that its data integrates with major platforms like Nielsen to optimize Convergent TV planning and unlocks more value for media buyers.
real-time competitive insights
EDO claims that its syndicated data provides real-time competitive insights, outperforming typical delayed data to understand competitor performance.
Compare all Audio Advertising & Measurement Vendors Head-to-Head