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Comparison iHeart vs. EDO Audio Advertising & Measurement Vendor Comparison

iHeart and EDO are Audio Advertising & Measurement vendors.

iheartmedia.com
iHeart Dominates U.S. audio with extensive reach They focus on Podcast & Streaming Networks.

edo.com
EDO Measures TV ad effectiveness and audience engagement. They have no reported specialities.

iHeart or EDO?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

iHeart

"Dominates U.S. audio with extensive reach"
Focused on Podcast & Streaming Networks .
iHeartMedia connects marketers to consumers across radio, digital, podcasts, and events. Their enormous reach and diverse platforms help businesses engage targeted audiences effectively. With advanced analytics, they provide valuable insights for ad success. Their vast network ensures consistent messaging, enhancing brand visibility. A comprehensive partner for driving awareness in an audio-centric world.

Key Features & Benefits

Massive Reach
iHeartMedia claims that it reaches 9 out of 10 Americans every month, making it the audio company with the greatest reach in the United States.
Data and Analytics
iHeartMedia claims that it leads the audio industry in analytics and attribution technology, leveraging data from its massive consumer base.
Live Events
iHeartMedia claims to bring together the biggest names in alternative rock for its annual 'iHeartRadio ALTer EGO Presented by Capital One' live event.

EDO

"Measures TV ad effectiveness and audience engagement."
.
EDO predicts and measures TV ad impact across streaming and linear platforms. It captures real-time behavioral data to show when viewers shift from passive to active engagement. This helps advertisers optimize campaigns effectively. EDO's data integrates seamlessly with major ad planning tools, enhancing bid strategies and audience targeting.

Key Features & Benefits

predictive metrics enhancement
EDO claims that its predictive metrics enhance bidding on major platforms, offering deep insights and interoperable, pixel-based measurement.
convergent TV optimization
EDO claims that its data integrates with major platforms like Nielsen to optimize Convergent TV planning and unlocks more value for media buyers.
real-time competitive insights
EDO claims that its syndicated data provides real-time competitive insights, outperforming typical delayed data to understand competitor performance.
Compare all Audio Advertising & Measurement Vendors Head-to-Head