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Comparison Audiohook vs. EDO Audio Advertising & Measurement Vendor Comparison

Audiohook and EDO are Audio Advertising & Measurement vendors.

audiohook.com
Audiohook Automates audio ad buying and targeting They focus on Buying Platforms / Exchanges.

edo.com
EDO Measures TV ad effectiveness and audience engagement. They have no reported specialities.

Audiohook or EDO?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Audiohook

"Automates audio ad buying and targeting"
Focused on Buying Platforms / Exchanges .
Audiohook helps marketers navigate audio advertising by automating the buying process and optimizing for reach on platforms like Spotify. With their closed-loop attribution, marketers can see the full customer journey from impression to conversion. Built-in privacy protections and transparent reporting provide confidence and alignment with modern data standards.
Who are your typical customers?
Small businesses
Medium businesses
Large businesses
What verticals do your typical customers belong to?
Retail & E-commerce
Technology & Software
Healthcare & Life Sciences
How do you collect and monitor consumers and their data?
Pixels
IP Address
Third Party Data
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
What does a client need to install to start using your service?
Install technology
How do you provide customer service?
Dedicated account manager
Live chat
Email support
How do brands measure the success of a campaign using your platform?
Performance
Customer Engagement
Revenue Growth
What integrations do you offer?
E-Commerce Platforms
CDPs
Digital Advertising
What is your pricing model?
Performance-based pricing
Custom contract pricing
Free trial or freemium model

EDO

"Measures TV ad effectiveness and audience engagement."
.
EDO predicts and measures TV ad impact across streaming and linear platforms. It captures real-time behavioral data to show when viewers shift from passive to active engagement. This helps advertisers optimize campaigns effectively. EDO's data integrates seamlessly with major ad planning tools, enhancing bid strategies and audience targeting.

Key Features & Benefits

predictive metrics enhancement
EDO claims that its predictive metrics enhance bidding on major platforms, offering deep insights and interoperable, pixel-based measurement.
convergent TV optimization
EDO claims that its data integrates with major platforms like Nielsen to optimize Convergent TV planning and unlocks more value for media buyers.
real-time competitive insights
EDO claims that its syndicated data provides real-time competitive insights, outperforming typical delayed data to understand competitor performance.
Compare all Audio Advertising & Measurement Vendors Head-to-Head