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Comparison SiriusXM vs. EDO Audio Advertising & Measurement Vendor Comparison

SiriusXM and EDO are Audio Advertising & Measurement vendors.

siriusxmmedia.com
SiriusXM Connect audiences using audio across multiple platforms. They focus on Podcast & Streaming Networks.

edo.com
EDO Measures TV ad effectiveness and audience engagement. They have no reported specialities.

SiriusXM or EDO?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

SiriusXM

"Connect audiences using audio across multiple platforms."
Focused on Podcast & Streaming Networks .
SiriusXM Media lets marketers reach diverse audiences through music, podcasts, and live events, spanning all major streaming outlets like Pandora and SoundCloud. They offer tailored solutions from concept to execution, making strong audience connections via their massive listener base and exclusive content partnerships. It’s about matching brand stories with audience passions.

Key Features & Benefits

Largest addressable audience
SiriusXM Media claims that they have the largest addressable audience in audio with over 150 million monthly listeners across SiriusXM, streaming, and podcasts.
Exclusive content partnerships
SiriusXM Media claims to offer exclusive content through partnerships with MLB, NBA, NFL, NHL, PGA, NASCAR, Howard Stern, and more.
Innovative audio solutions
SiriusXM Media claims to provide innovative audio solutions by offering tailored advertising across SiriusXM, streaming music platforms, and a vast podcast network.

EDO

"Measures TV ad effectiveness and audience engagement."
.
EDO predicts and measures TV ad impact across streaming and linear platforms. It captures real-time behavioral data to show when viewers shift from passive to active engagement. This helps advertisers optimize campaigns effectively. EDO's data integrates seamlessly with major ad planning tools, enhancing bid strategies and audience targeting.

Key Features & Benefits

predictive metrics enhancement
EDO claims that its predictive metrics enhance bidding on major platforms, offering deep insights and interoperable, pixel-based measurement.
convergent TV optimization
EDO claims that its data integrates with major platforms like Nielsen to optimize Convergent TV planning and unlocks more value for media buyers.
real-time competitive insights
EDO claims that its syndicated data provides real-time competitive insights, outperforming typical delayed data to understand competitor performance.
Compare all Audio Advertising & Measurement Vendors Head-to-Head