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Comparison Navistone vs. GrayHair Omnichannel Advertising Vendor Comparison

Navistone and GrayHair are Direct Mail & Print Marketing vendors.

navistone.com
Navistone Unlock and activate first-party audience data. They focus on Programmatic Direct Mail, Mail Analytics and Measurement and Print / Mail Personalizat...

grayhairsoftware.com
GrayHair Maximize mailing efficiency with granular postal data. They focus on Mail Analytics and Measurement.

Navistone or GrayHair?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Navistone

"Unlock and activate first-party audience data."
Focused on Programmatic Direct Mail, Mail Analytics and Measurement and Print / Mail Personalization .
NaviStone helps marketers leverage first-party data to find hidden opportunities with targeted prospects and retain current customers. Their tools enable precise retargeting, audience insights, and personalized messaging, improving marketing effectiveness. It's about turning unknown audiences into profitable customers through strategic use of existing data.
10 Operational Details
Who are your typical customers?
Large businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
Travel & Hospitality
How do you collect and monitor consumers and their data?
Javascript
Pixels
Behavioral
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
Weeks
What does a client need to install to start using your service?
Install technology
How do you provide customer service?
Dedicated account manager
How do brands measure the success of a campaign using your platform?
Performance
Customer Retention
What integrations do you offer?
E-Commerce Platforms
CDPs
Consumer Messaging
What is your pricing model?
Tiered pricing

Key Features & Benefits

Advanced data targeting
NaviStone claims that their advanced data targeting helps find new customers and enhance customer acquisition effortlessly.
Boost retention rate
NaviStone claims that leveraging real-time data boosts customer loyalty and retention, ensuring you keep your best customers engaged.
Effective retargeting
NaviStone claims that their precise retargeting methods optimize engagement, reaching potential customers exactly when it matters most.
Cost-effective acquisition
NaviStone claims that lowering advertising costs through lookalike audiences improves customer acquisition rates tremendously.
Integration with CRM
NaviStone claims that recognizing unknown visitors as customers adds value to ESP/CRM campaigns by up to 40%.
Privacy-compliant engagement
NaviStone claims that using privacy-compliant postcards helps convert digitally disengaged audiences with a human touch.

GrayHair

"Maximize mailing efficiency with granular postal data."
Focused on Mail Analytics and Measurement .
GrayHair Software arms marketers with detailed postal data, transforming the murky world of mail campaigns. By visualizing delivery and engagement, marketers can stop guessing. This tool enhances campaign efficiency and boosts ROI by reducing waste, improving accuracy, and protecting high-value mail from diversion or theft.

Key Features & Benefits

Boosts campaign effectiveness
GrayHair Software claims that granular data improves marketing ROI by refining campaigns to maximize effectiveness.
Reduces delivery uncertainties
GrayHair Software claims that real-time mail tracking enhances customer satisfaction by providing accurate delivery updates.
Prevents mail-related fraud
GrayHair Software claims that proactive alerts detect mail theft events, protecting high-value mail from being diverted.
Compare all Direct Mail & Print Marketing Vendors Head-to-Head