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Comparison PostGrid vs. Connections Direct Mail & Print Marketing Vendor Comparison

PostGrid and Connections are Direct Mail & Print Marketing vendors.

postgrid.com
PostGrid Automates offline communication and address verification globally. They focus on Mail Service Provider.

exactconnections.com
Connections Connect brands with e-commerce sampling opportunities They focus on On/In-Package Marketing.

PostGrid or Connections?
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PostGrid

"Automates offline communication and address verification globally."
Focused on Mail Service Provider .
PostGrid streamlines offline communication by automating direct mail sending and ensuring address accuracy. It handles letters, checks, and postcards with minimal setup using APIs. Marketers benefit from seamless CRM integration, reducing manual tasks, and accessing reliable data. It's all about making offline campaigns as smooth and traceable as digital ones.

Key Features & Benefits

Seamless Automation
PostGrid claims that its Print & Mail API enables companies to easily automate their print and mail operations with API calls, empowering teams to send personalized letters, checks, and postcards without changing existing workflows.
Accurate Address Verification
PostGrid claims that its Address Verification API, CASS and SERP certified, ensures high delivery success rates by verifying, completing, and standardizing addresses to local postal standards in real-time, including bulk verification of up to 200k addresses.
Rapid Integration
PostGrid claims that its API can be set up within minutes using detailed documentation and test API keys, enabling quick integration of print & mail and address verification capabilities into existing systems and CRMs.

Connections

"Connect brands with e-commerce sampling opportunities"
Focused on On/In-Package Marketing .
Connections helps marketers by integrating brand promotions directly into e-commerce packages. Brands get detailed targeting by submitting demographic and campaign goals, while retailers bid on including these promotional inserts. This facilitates direct consumer engagement and generates additional revenue without traditional advertising overhead. It’s a streamlined path to new customer acquisition.

Key Features & Benefits

Eco-friendly distribution method
Connections claims that they offer targeted distribution using sustainable ecommerce packages, reducing waste unlike traditional methods.
Scalable global reach
Connections claims that they provide large scale promotional opportunities across North America and the UK, reaching millions.
Innovative marketing platform
Connections claims that they are the 'Airbnb of Marketing', offering unique ways for brands to gain new customers and revenue.
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