Blurbs
comparison of LS Direct and PFL
Learn about how these Direct Mail & Print Marketing vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of LS Direct and PFL
Learn about how these Direct Mail & Print Marketing vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
LS Direct
"Data-driven direct mail marketing for conversions."
Focused on
Programmatic Direct Mail
.
LS Direct transforms data into actionable marketing, specifically using direct mail with precision. They create intent-driven, personalized postal retargeting campaigns that merge digital behaviors with household targeting. They support marketers by emphasizing intelligence and personalization, making complex, measurable outreach strategies more accessible and results-oriented.
data-driven personalization
LS Direct claims that it delivers highly personalized, intent-driven programmatic direct mail to convert prospects and retain customers.
proven ROI
LS Direct claims that its clients in the home furnishings industry achieve an average incremental ROI of 1,276% with its Boomerang direct® solution.
advanced analytics
LS Direct claims that its proprietary SmartDashâ„¢ technology provides clear analytics to help clients learn from and adapt their outreach strategies.
PFL
"Automates personalized direct mail for marketers."
Focused on
Mail Service Provider
.
PFL excels by turning direct mail into a seamless, automated process, integrating naturally with existing marketing tools. It combines digital strategies with physical mail to create unique customer interactions. This synergy allows marketers to trigger personalized campaigns, streamline logistics, and keep performance measurable — right at their fingertips.
Full-service mailing capabilities
PFL claims that they simplify direct mail execution by managing the entire process from strategy to measurement - all under one roof.
Engaging tactile experiences
PFL claims that they increase engagement and drive action by combining digital tactics with memorable direct mail touches like postcards, letters, and 3D mailers.
Data-driven personalization
PFL claims that they use customer data to personalize and trigger direct mail sends at any scale, from hundreds to millions of recipients.