Blurbs
comparison of Lob and Penny Black
Learn about how these Direct Mail & Print Marketing vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Lob and Penny Black
Learn about how these Direct Mail & Print Marketing vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Lob
"Automates personalized direct mail at scale."
Focused on
Mail Service Provider and Mail Analytics and Measurement
.
Lob helps marketers send targeted direct mail campaigns seamlessly. The platform integrates with existing digital tools, automates mail processes, and manages printing logistics. Analytics track performance and optimize campaigns. This reduces manual tasks, allowing marketers to focus on strategic growth, blending digital marketing ease with direct mail impact.
Unmatched personalization + scalability
Lob claims that they offer unmatched personalization and scalability for direct mail campaigns — all in one intuitive platform.
Award-winning API + integrations
Lob claims their award-winning API and integrations allow seamless connection with existing digital tools for automated, personalized direct mail.
Advanced analytics + optimization
Lob claims their advanced analytics and real-time insights help demonstrate the value of direct mail and optimize future campaigns.
Penny Black
"Enhances ecommerce unboxing with personalized inserts."
Focused on
On/In-Package Marketing and Print / Mail Personalization
.
Penny Black focuses on enhancing the ecommerce unboxing experience. By integrating with your ecommerce and CRM systems, it adds personalized inserts to every delivery. This transforms each package into a branding opportunity, fostering customer loyalty and retention. It turns a typical transaction into a memorable moment.
Personalized Unboxing Experience
Penny Black claims that their personalized unboxing experience turns customer deliveries into memorable moments, building loyalty and retention.
Seamless 3PL Integration
Penny Black claims that their platform offers seamless 3PL integration, simplifying fulfillment process and enhancing brand loyalty.
Data-Driven Messaging
Penny Black claims that their real-time, data-driven messaging increases engagement by delivering relevant product information to customers.