Blurbs
comparison of Poplar and Connections
Learn about how these Direct Mail & Print Marketing vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Poplar and Connections
Learn about how these Direct Mail & Print Marketing vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Poplar
"Unlock direct mail with digital precision."
Focused on
Mail Service Provider and Programmatic Direct Mail
.
Poplar merges direct mail with digital marketing tactics. It sharpens customer acquisition and retention. Marketers utilize direct mail like digital ads, benefiting from data-driven personalization and faster delivery. This means better targeting and measurable results akin to online campaigns. A smart blend for real-world engagement.
Advanced targeting capabilities
Poplar claims that it builds highly relevant prospecting audiences using advanced targeting and lookalike modeling options.
Seamless platform integration
Poplar claims that it integrates with all top marketing platforms, providing effortless connectivity for users.
Increased conversion rates
Poplar claims that its direct mail solution provides a 46% conversion rate lift, driving better engagement.
Connections
"Connect brands with e-commerce sampling opportunities"
Focused on
On/In-Package Marketing
.
Connections helps marketers by integrating brand promotions directly into e-commerce packages. Brands get detailed targeting by submitting demographic and campaign goals, while retailers bid on including these promotional inserts. This facilitates direct consumer engagement and generates additional revenue without traditional advertising overhead. It’s a streamlined path to new customer acquisition.
Eco-friendly distribution method
Connections claims that they offer targeted distribution using sustainable ecommerce packages, reducing waste unlike traditional methods.
Scalable global reach
Connections claims that they provide large scale promotional opportunities across North America and the UK, reaching millions.
Innovative marketing platform
Connections claims that they are the 'Airbnb of Marketing', offering unique ways for brands to gain new customers and revenue.