Comparison Lob vs. Connections Direct Mail & Print Marketing Vendor Comparison

Lob and Connections are Direct Mail & Print Marketing vendors.

Lob Automates personalized direct mail at scale. They focus on Mail Service Provider and Mail Analytics and Measurement.

Connections Connect brands with e-commerce sampling opportunities They focus on On/In-Package Marketing.

Lob or Connections?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Full Blurb

Lob

"Automates personalized direct mail at scale."

Focused on Mail Service Provider and Mail Analytics and Measurement .

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Lob helps marketers send targeted direct mail campaigns seamlessly. The platform integrates with existing digital tools, automates mail processes, and manages printing logistics. Analytics track performance and optimize campaigns. This reduces manual tasks, allowing marketers to focus on strategic growth, blending digital marketing ease with direct mail impact.

Key Features & Benefits

Unmatched personalization + scalability

Lob claims that they offer unmatched personalization and scalability for direct mail campaigns — all in one intuitive platform.

Award-winning API + integrations

Lob claims their award-winning API and integrations allow seamless connection with existing digital tools for automated, personalized direct mail.

Advanced analytics + optimization

Lob claims their advanced analytics and real-time insights help demonstrate the value of direct mail and optimize future campaigns.

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Connections

"Connect brands with e-commerce sampling opportunities"

Focused on On/In-Package Marketing .

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Connections helps marketers by integrating brand promotions directly into e-commerce packages. Brands get detailed targeting by submitting demographic and campaign goals, while retailers bid on including these promotional inserts. This facilitates direct consumer engagement and generates additional revenue without traditional advertising overhead. It’s a streamlined path to new customer acquisition.

Key Features & Benefits

Eco-friendly distribution method

Connections claims that they offer targeted distribution using sustainable ecommerce packages, reducing waste unlike traditional methods.

Scalable global reach

Connections claims that they provide large scale promotional opportunities across North America and the UK, reaching millions.

Innovative marketing platform

Connections claims that they are the 'Airbnb of Marketing', offering unique ways for brands to gain new customers and revenue.

Compare all Direct Mail & Print Marketing Vendors Head-to-Head

Lob or Connections? Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Lob

Key Features & Benefits

Connections

Key Features & Benefits

Lob or Connections?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.