Blurbs
comparison of Lob and Connections
Learn about how these Direct Mail & Print Marketing vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Lob and Connections
Learn about how these Direct Mail & Print Marketing vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Lob
"Automates personalized direct mail at scale."
Focused on
Mail Service Provider and Mail Analytics and Measurement
.
Lob helps marketers send targeted direct mail campaigns seamlessly. The platform integrates with existing digital tools, automates mail processes, and manages printing logistics. Analytics track performance and optimize campaigns. This reduces manual tasks, allowing marketers to focus on strategic growth, blending digital marketing ease with direct mail impact.
Unmatched personalization + scalability
Lob claims that they offer unmatched personalization and scalability for direct mail campaigns — all in one intuitive platform.
Award-winning API + integrations
Lob claims their award-winning API and integrations allow seamless connection with existing digital tools for automated, personalized direct mail.
Advanced analytics + optimization
Lob claims their advanced analytics and real-time insights help demonstrate the value of direct mail and optimize future campaigns.
Connections
"Connect brands with e-commerce sampling opportunities"
Focused on
On/In-Package Marketing
.
Connections helps marketers by integrating brand promotions directly into e-commerce packages. Brands get detailed targeting by submitting demographic and campaign goals, while retailers bid on including these promotional inserts. This facilitates direct consumer engagement and generates additional revenue without traditional advertising overhead. It’s a streamlined path to new customer acquisition.
Eco-friendly distribution method
Connections claims that they offer targeted distribution using sustainable ecommerce packages, reducing waste unlike traditional methods.
Scalable global reach
Connections claims that they provide large scale promotional opportunities across North America and the UK, reaching millions.
Innovative marketing platform
Connections claims that they are the 'Airbnb of Marketing', offering unique ways for brands to gain new customers and revenue.