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Comparison Navistone vs. Poplar Omnichannel Advertising Vendor Comparison

Navistone and Poplar are Direct Mail & Print Marketing vendors.

navistone.com
Navistone Unlock and activate first-party audience data. They focus on Programmatic Direct Mail, Mail Analytics and Measurement and Print / Mail Personalizat...

heypoplar.com
Poplar Unlock direct mail with digital precision. They focus on Mail Service Provider and Programmatic Direct Mail.

Navistone or Poplar?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Navistone

"Unlock and activate first-party audience data."
Focused on Programmatic Direct Mail, Mail Analytics and Measurement and Print / Mail Personalization .
NaviStone helps marketers leverage first-party data to find hidden opportunities with targeted prospects and retain current customers. Their tools enable precise retargeting, audience insights, and personalized messaging, improving marketing effectiveness. It's about turning unknown audiences into profitable customers through strategic use of existing data.
10 Operational Details
Who are your typical customers?
Large businesses
Enterprises
What verticals do your typical customers belong to?
Retail & E-commerce
Travel & Hospitality
How do you collect and monitor consumers and their data?
Javascript
Pixels
Behavioral
Is your platform CCPA and GDPR compliant?
Yes
What is your standard 'time-til-live' for clients?
Days
Weeks
What does a client need to install to start using your service?
Install technology
How do you provide customer service?
Dedicated account manager
How do brands measure the success of a campaign using your platform?
Performance
Customer Retention
What integrations do you offer?
E-Commerce Platforms
CDPs
Consumer Messaging
What is your pricing model?
Tiered pricing

Key Features & Benefits

Advanced data targeting
NaviStone claims that their advanced data targeting helps find new customers and enhance customer acquisition effortlessly.
Boost retention rate
NaviStone claims that leveraging real-time data boosts customer loyalty and retention, ensuring you keep your best customers engaged.
Effective retargeting
NaviStone claims that their precise retargeting methods optimize engagement, reaching potential customers exactly when it matters most.
Cost-effective acquisition
NaviStone claims that lowering advertising costs through lookalike audiences improves customer acquisition rates tremendously.
Integration with CRM
NaviStone claims that recognizing unknown visitors as customers adds value to ESP/CRM campaigns by up to 40%.
Privacy-compliant engagement
NaviStone claims that using privacy-compliant postcards helps convert digitally disengaged audiences with a human touch.

Poplar

"Unlock direct mail with digital precision."
Focused on Mail Service Provider and Programmatic Direct Mail .
Poplar merges direct mail with digital marketing tactics. It sharpens customer acquisition and retention. Marketers utilize direct mail like digital ads, benefiting from data-driven personalization and faster delivery. This means better targeting and measurable results akin to online campaigns. A smart blend for real-world engagement.

Key Features & Benefits

Advanced targeting capabilities
Poplar claims that it builds highly relevant prospecting audiences using advanced targeting and lookalike modeling options.
Seamless platform integration
Poplar claims that it integrates with all top marketing platforms, providing effortless connectivity for users.
Increased conversion rates
Poplar claims that its direct mail solution provides a 46% conversion rate lift, driving better engagement.
Compare all Direct Mail & Print Marketing Vendors Head-to-Head