Blurbs
comparison of Lob and Postie
Learn about how these Direct Mail & Print Marketing vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Lob and Postie
Learn about how these Direct Mail & Print Marketing vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Lob
"Automates personalized direct mail at scale."
Focused on
Mail Service Provider and Mail Analytics and Measurement
.
Lob helps marketers send targeted direct mail campaigns seamlessly. The platform integrates with existing digital tools, automates mail processes, and manages printing logistics. Analytics track performance and optimize campaigns. This reduces manual tasks, allowing marketers to focus on strategic growth, blending digital marketing ease with direct mail impact.
Unmatched personalization + scalability
Lob claims that they offer unmatched personalization and scalability for direct mail campaigns — all in one intuitive platform.
Award-winning API + integrations
Lob claims their award-winning API and integrations allow seamless connection with existing digital tools for automated, personalized direct mail.
Advanced analytics + optimization
Lob claims their advanced analytics and real-time insights help demonstrate the value of direct mail and optimize future campaigns.
Postie
"Leverage direct mail like digital advertising"
Focused on
Programmatic Direct Mail and Mail Service Provider
.
Postie transforms direct mail into a digital-like experience. Marketers can execute sophisticated campaigns using advanced targeting similar to online ads. The platform automates audience creation, deploys mailers quickly, and provides real-time analytics. It merges the tactile impact of mail with the precision of digital tools.
Reach new audiences
Postie claims that their machine learning engine creates lookalike models to attract new customers you won't find in other channels.
Convert website visitors
Postie claims that their programmatic triggers automatically mail prospects that engage with your website, converting anonymous and logged-in visitors.
Maximize customer lifetime value
Postie claims that their algorithms identify hidden audience segments in your CRM data to deploy highly personalized reengagement campaigns.