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Comparison Quad vs. Poplar Direct Mail & Print Marketing Vendor Comparison

Quad and Poplar are Direct Mail & Print Marketing vendors.

quad.com
Quad Streamlines marketing complexities with integrated solutions. They focus on Mail Service Provider, Mail Agency and Print / Mail Personalization.

heypoplar.com
Poplar Unlock direct mail with digital precision. They focus on Mail Service Provider and Programmatic Direct Mail.

Quad or Poplar?
Explore Blurb’s unbiased comparison, created for our community and packed with details that matter for your buying decisions.

Quad

"Streamlines marketing complexities with integrated solutions."
Focused on Mail Service Provider, Mail Agency and Print / Mail Personalization .
Quad MX Solutions helps marketers by uniting creative, production, media, and technology. They simplify marketing tasks with their integrated approach, making processes faster and more cost-effective. Their focus is on utilizing data to make smarter marketing decisions across channels, leading to improved business performance in a competitive landscape.

Key Features & Benefits

Creative excellence
Quad MX Solutions claims that their creative quality rivals boutique agencies while offering speed and scale of a global production powerhouse.
Data-driven intelligence
Quad MX Solutions claims to have over 3 billion household data points to help connect clients with their ideal customers across channels.
Omnichannel media
Quad MX Solutions claims to ignite integrated activations at scale, powered by data across digital, programmatic and traditional media transparently.

Poplar

"Unlock direct mail with digital precision."
Focused on Mail Service Provider and Programmatic Direct Mail .
Poplar merges direct mail with digital marketing tactics. It sharpens customer acquisition and retention. Marketers utilize direct mail like digital ads, benefiting from data-driven personalization and faster delivery. This means better targeting and measurable results akin to online campaigns. A smart blend for real-world engagement.

Key Features & Benefits

Advanced targeting capabilities
Poplar claims that it builds highly relevant prospecting audiences using advanced targeting and lookalike modeling options.
Seamless platform integration
Poplar claims that it integrates with all top marketing platforms, providing effortless connectivity for users.
Increased conversion rates
Poplar claims that its direct mail solution provides a 46% conversion rate lift, driving better engagement.
Compare all Direct Mail & Print Marketing Vendors Head-to-Head