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Comparison LS Direct vs. Connections Direct Mail & Print Marketing Vendor Comparison

LS Direct and Connections are Direct Mail & Print Marketing vendors.

lsdirect.com
LS Direct Data-driven direct mail marketing for conversions. They focus on Programmatic Direct Mail.

exactconnections.com
Connections Connect brands with e-commerce sampling opportunities They focus on On/In-Package Marketing.

LS Direct or Connections?
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LS Direct

"Data-driven direct mail marketing for conversions."
Focused on Programmatic Direct Mail .
LS Direct transforms data into actionable marketing, specifically using direct mail with precision. They create intent-driven, personalized postal retargeting campaigns that merge digital behaviors with household targeting. They support marketers by emphasizing intelligence and personalization, making complex, measurable outreach strategies more accessible and results-oriented.

Key Features & Benefits

data-driven personalization
LS Direct claims that it delivers highly personalized, intent-driven programmatic direct mail to convert prospects and retain customers.
proven ROI
LS Direct claims that its clients in the home furnishings industry achieve an average incremental ROI of 1,276% with its Boomerang direct® solution.
advanced analytics
LS Direct claims that its proprietary SmartDash™ technology provides clear analytics to help clients learn from and adapt their outreach strategies.

Connections

"Connect brands with e-commerce sampling opportunities"
Focused on On/In-Package Marketing .
Connections helps marketers by integrating brand promotions directly into e-commerce packages. Brands get detailed targeting by submitting demographic and campaign goals, while retailers bid on including these promotional inserts. This facilitates direct consumer engagement and generates additional revenue without traditional advertising overhead. It’s a streamlined path to new customer acquisition.

Key Features & Benefits

Eco-friendly distribution method
Connections claims that they offer targeted distribution using sustainable ecommerce packages, reducing waste unlike traditional methods.
Scalable global reach
Connections claims that they provide large scale promotional opportunities across North America and the UK, reaching millions.
Innovative marketing platform
Connections claims that they are the 'Airbnb of Marketing', offering unique ways for brands to gain new customers and revenue.
Compare all Direct Mail & Print Marketing Vendors Head-to-Head