Blurbs
comparison of Postie and PFL
Learn about how these Direct Mail & Print Marketing vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of Postie and PFL
Learn about how these Direct Mail & Print Marketing vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Postie
"Leverage direct mail like digital advertising"
Focused on
Programmatic Direct Mail and Mail Service Provider
.
Postie transforms direct mail into a digital-like experience. Marketers can execute sophisticated campaigns using advanced targeting similar to online ads. The platform automates audience creation, deploys mailers quickly, and provides real-time analytics. It merges the tactile impact of mail with the precision of digital tools.
Reach new audiences
Postie claims that their machine learning engine creates lookalike models to attract new customers you won't find in other channels.
Convert website visitors
Postie claims that their programmatic triggers automatically mail prospects that engage with your website, converting anonymous and logged-in visitors.
Maximize customer lifetime value
Postie claims that their algorithms identify hidden audience segments in your CRM data to deploy highly personalized reengagement campaigns.
PFL
"Automates personalized direct mail for marketers."
Focused on
Mail Service Provider
.
PFL excels by turning direct mail into a seamless, automated process, integrating naturally with existing marketing tools. It combines digital strategies with physical mail to create unique customer interactions. This synergy allows marketers to trigger personalized campaigns, streamline logistics, and keep performance measurable — right at their fingertips.
Full-service mailing capabilities
PFL claims that they simplify direct mail execution by managing the entire process from strategy to measurement - all under one roof.
Engaging tactile experiences
PFL claims that they increase engagement and drive action by combining digital tactics with memorable direct mail touches like postcards, letters, and 3D mailers.
Data-driven personalization
PFL claims that they use customer data to personalize and trigger direct mail sends at any scale, from hundreds to millions of recipients.