Blurbs
comparison of LS Direct and Poplar
Learn about how these Direct Mail & Print Marketing vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
Blurbs
comparison of LS Direct and Poplar
Learn about how these Direct Mail & Print Marketing vendors stack up against each other
by
checking out our blurbs,
claims, and case studies.
LS Direct
"Data-driven direct mail marketing for conversions."
Focused on
Programmatic Direct Mail
.
LS Direct transforms data into actionable marketing, specifically using direct mail with precision. They create intent-driven, personalized postal retargeting campaigns that merge digital behaviors with household targeting. They support marketers by emphasizing intelligence and personalization, making complex, measurable outreach strategies more accessible and results-oriented.
data-driven personalization
LS Direct claims that it delivers highly personalized, intent-driven programmatic direct mail to convert prospects and retain customers.
proven ROI
LS Direct claims that its clients in the home furnishings industry achieve an average incremental ROI of 1,276% with its Boomerang direct® solution.
advanced analytics
LS Direct claims that its proprietary SmartDash™ technology provides clear analytics to help clients learn from and adapt their outreach strategies.
Poplar
"Unlock direct mail with digital precision."
Focused on
Mail Service Provider and Programmatic Direct Mail
.
Poplar merges direct mail with digital marketing tactics. It sharpens customer acquisition and retention. Marketers utilize direct mail like digital ads, benefiting from data-driven personalization and faster delivery. This means better targeting and measurable results akin to online campaigns. A smart blend for real-world engagement.
Advanced targeting capabilities
Poplar claims that it builds highly relevant prospecting audiences using advanced targeting and lookalike modeling options.
Seamless platform integration
Poplar claims that it integrates with all top marketing platforms, providing effortless connectivity for users.
Increased conversion rates
Poplar claims that its direct mail solution provides a 46% conversion rate lift, driving better engagement.