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Comparison Postie vs. PostGrid Direct Mail & Print Marketing Vendor Comparison

Postie and PostGrid are Direct Mail & Print Marketing vendors.

postie.com
Postie Leverage direct mail like digital advertising They focus on Programmatic Direct Mail and Mail Service Provider.

postgrid.com
PostGrid Automates offline communication and address verification globally. They focus on Mail Service Provider.

Postie or PostGrid?
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Postie

"Leverage direct mail like digital advertising"
Focused on Programmatic Direct Mail and Mail Service Provider .
Postie transforms direct mail into a digital-like experience. Marketers can execute sophisticated campaigns using advanced targeting similar to online ads. The platform automates audience creation, deploys mailers quickly, and provides real-time analytics. It merges the tactile impact of mail with the precision of digital tools.

Key Features & Benefits

Reach new audiences
Postie claims that their machine learning engine creates lookalike models to attract new customers you won't find in other channels.
Convert website visitors
Postie claims that their programmatic triggers automatically mail prospects that engage with your website, converting anonymous and logged-in visitors.
Maximize customer lifetime value
Postie claims that their algorithms identify hidden audience segments in your CRM data to deploy highly personalized reengagement campaigns.

PostGrid

"Automates offline communication and address verification globally."
Focused on Mail Service Provider .
PostGrid streamlines offline communication by automating direct mail sending and ensuring address accuracy. It handles letters, checks, and postcards with minimal setup using APIs. Marketers benefit from seamless CRM integration, reducing manual tasks, and accessing reliable data. It's all about making offline campaigns as smooth and traceable as digital ones.

Key Features & Benefits

Seamless Automation
PostGrid claims that its Print & Mail API enables companies to easily automate their print and mail operations with API calls, empowering teams to send personalized letters, checks, and postcards without changing existing workflows.
Accurate Address Verification
PostGrid claims that its Address Verification API, CASS and SERP certified, ensures high delivery success rates by verifying, completing, and standardizing addresses to local postal standards in real-time, including bulk verification of up to 200k addresses.
Rapid Integration
PostGrid claims that its API can be set up within minutes using detailed documentation and test API keys, enabling quick integration of print & mail and address verification capabilities into existing systems and CRMs.
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